Simply put, the more a website is recognized and recommended through “votes” (links from other relevant websites), the higher its consideration and rating will be by search engines.
To increase the authority of a site, off-site SEO techniques are implemented . These tactics are aimed at optimizing factors that do not reside in the website itself, but that impact its external perception.
Parameters such as the quantity and quality of vietnam whatsapp resource inbound links, presence on social networks, mentions in recognized media, and user behavior ; for example, how often they choose your site among the results.
Ready to lead Google? A solid SEO strategy is your passport to online success.
Focusing on the importance of authority, consider the example of Carolina.
When she thinks of high-end coffee makers for her new cafe, due to a solid SEO strategy, your brand is the first one that comes to mind.
This phenomenon is called “Top of Mind.” It is a recognition that when a user like Carolina searches for information or products in your niche, your site is in a prime position to be their top choice.
By following this concept, your brand can become synonymous with quality and even a replacement for the name of the original product.
For example, many people use “google” to refer to the concept of searching on the Internet because Google is the first thing that comes to mind. The same thing happens with Coca-Cola, which in many cases is synonymous with a soft drink.