A content group is a grouping of multiple pages by category, product, etc.
Normally, Google Analytics only displays data for each individual page. However, by audit directors auditors email lists using content groups, you can set up your own groups of pages, allowing you to analyze from various angles.
An example of a group is a media site.
By author
By category
Possible classifications include:
Also, if you are an apparel EC site,
"Male," "Woman," "Child"
"Shirts," "Outerwear," and "Pants"
For example , you
can compare and analyze "men's shirts" and "men's outerwear," or you can dig deeper into each page in "shirts" to analyze them.