Not monitoring your website

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First, make a list of all the important keywords related to your business and identify if they are the keywords by which you want your customers to find your website. Next, enter that list of keywords into Google Keyword Planner and check their search volumes. If those keywords have a good search volume, put them in your h1, h2 tags, and in your meta description.



Setting up monitoring is very easy these days. There are Google Analytics and Hotjar.

Google Analytics allows you to get as high-level and detailed a view of your users as y founder email address list ou want. Hotjar allows you to track your users’ movements and actions on your website. Spending a little time and effort on these simple tools will make a huge difference in how your website is viewed.

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Forgetting that people use mobile to buy online
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92% of website traffic is mobile. 50% of bookings come from mobile users. Make sure to check that your website works with both your iPhone and your Android friend.

One small mistake can mean a big loss of revenue for you. By doing these seven simple things you will avoid most of the pitfalls that small businesses fall into with their websites. They are not the most obvious, but they are the most important.



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