Issue: High bounce rate on pages (90%)

A collection of data related to the UK.
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shaownhasan
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Joined: Sun Dec 22, 2024 6:30 pm

Issue: High bounce rate on pages (90%)

Post by shaownhasan »

This is an example of improving the bounce rate of a media site.

Solution: In Google Analytics, the next most-read article was listed as a related article.
Result: The bounce rate improved due to the strengthening of the circulation path.
Identifying issues before renewing the website
In order to make a website renewal successful, it is important to identify and marketing directors mailing leads analyze the issues before the renewal. Specifically, identify the problems and areas for improvement that the website has, and clarify the purpose of the renewal. The items that should be checked when renewing a website are as follows.

User Attributes
Site Activities
Inflow route
device
Exit Page
Landing Page (LP)
Below is an example of where issues were identified before a website renewal.

Initiative: Check what devices users access the site from
Solution: As there were many smartphone users, we adopted a responsive design.
Increase CVR of EC sites
E-commerce sites often use Google Analytics to improve their conversion rate (CVR). Look at the steps leading up to a purchase and identify issues. Below is an example of how to increase the CVR of an e-commerce site.
By referral channel
By page
Comparison with previous period
Conduct competitive research in addition to your own company
What to look for in competitive research
Number of hits
Content and word count
Domain Authority
How to check competitor traffic
SimilarWeb
Ahrefs
How to increase website traffic
Free Measures
Paid Measures
Tips for increasing access
Identify your target
Create quality content
Develop a site that allows users to move around without stress
Improve based on analysis
summary
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