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So, even if a man and a woman both like the color red, they will probably prefer two different shades. Men are more likely to choose a rich and deep burgundy, while women find muted and lighter options more attractive.
A harmonious combination, according to men, consists of colors that are close to each other on the color spectrum. They may find contrasting combinations overly irritating. Women are generally more open to risky color experiments.
Conversion Optimization
Although it may seem fantastic, but the benefits of using our teacher database competent use of color in marketing and advertising for promotion can increase sales. There is an interesting effect - visual contrast in content. It should be used to highlight key elements of the site, such as buttons, links and promotions.
This approach will help highlight the logical structure of the site. Highlight the most important elements with the main corporate color, while secondary elements can be designed in a different shade that harmonizes with the main one.
Differentiation from competitors
People respond better to instantly recognizable images that stand out from the crowd. This can be successfully used to stand out from the competition. Try analyzing the main color schemes of their brands and stop using them in your brand book.
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Characteristics of flowers
A deep understanding of how color affects perception is important not only for creative people who work with colors in their daily work. In the world of marketing, it is also necessary to master the basics of color theory, since it plays a defining role in any content, regardless of its nature and focus.
Primary colors
The three primary colors - red, blue and yellow - form the basis for all other hues, allowing secondary tones to form.
There are a variety of approaches to using these primary colors. In the context of color theory, the primary colors are cyan, magenta, and yellow. In addition, we need to remember about CMYK for printing and RGB for screens and monitors.
Secondary colors
Secondary colors, which include purple, green, and orange, are formed by combining the primary colors. If you look at the color wheel, each of the secondary colors is located between two primary colors.
red + blue = purple;
blue + yellow = green;
red + yellow = orange.
Tertiary colors
Tertiary colors are slight deviations in the palette from the secondary colors. They have compound names such as red-violet, red-orange, yellow-green, etc.
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