Click to Call: how to get sales by receiving calls.

[shammis606]

Currently, one of the most profitable strategies in SEM (Search Engine Marketing) campaigns on search engines like Google is the option of showing the company's phone number to potential customers as a result of their search.

Thanks to this option, you can click on the phone, automatically make a call and complete the sale in the same process . The Call Center's job is to receive these calls, or inbound, that come from the Internet. This student database action is called "Click to Call".

The benefits of Click to Call are clear:

A flexible and variable cost per call received.
Direct action from mobile devices such as smartphones and tablets*.
Analysis of accurate campaign results.
Higher conversion rates , compared to landing pages (in stores, retail, restaurants, etc. it is decisive).
In fact, the conversion of clicks on a phone number into a sale can be up to 5 times higher than ads that direct to a website form requesting information or a quote.

This is basically because a person directly answers the call at the time of making the purchase decision.

This Click to Call system is simple . All you have to do is receive phone calls via Skype (with videoconference) or traditional telephone, at the Call Center, where an agent will answer the customer's requests over the phone.

In a world where technology plays a key role in commercial strategies every day, the presence of a sales agent remains a determining factor in the purchasing decision.



*The growth of this type of device in Spain has been extraordinary. It is estimated that in the coming years these will be the biggest catalysts for connection (in 2011 it grew by 47% compared to the previous year, and in 2012 the growth forecast is 59%).