Why do you need to preheat your mailbox when sending development emails?
Posted: Tue Jan 21, 2025 10:14 am
In the fiercely competitive foreign trade market, sending development emails is an important marketing method for companies to expand their customer base and promote their products and services. However, many companies often overlook the key link of email preheating when sending development emails. In fact, email preheating is crucial to successfully sending development emails and achieving the expected marketing results. The following will explain its necessity from multiple aspects.
(Attachment: Geeksend Email Preheating Tool: A Powerful Help to Improve Email Marketing Results )
1. Maintain sender reputation
Internet service providers (ISPs) closely monitor senders' behavior and evaluate their reputation based on a series of criteria. If a new mailbox suddenly sends a large number of development emails in a short period of time, the ISP is very likely to identify it as a spammer, thereby reducing the sender's reputation score. For example, a newly registered mexico telegram number database mailbox sends emails to a large number of unfamiliar email addresses without preheating. This abnormal sending behavior will trigger the ISP's security mechanism and be regarded as a risky sender.
Through mailbox preheating , before officially sending development emails on a large scale, a small number of normal emails are sent to some known reliable mailboxes, gradually accumulating a good reputation record. In this way, when the development email is actually sent, the ISP is more likely to regard the email as a normal business communication email rather than spam, thereby increasing the email open rate and conversion rate.
2. Ensure email delivery rate
The ISP will decide whether the email can be successfully delivered to the recipient's inbox, or whether it will be intercepted to spam or even directly returned based on factors such as the sender's reputation and the content of the email. Emails sent from mailboxes that have not been preheated are more likely to be judged as suspicious emails by the ISP and then intercepted due to the lack of reputation accumulation.
During the mailbox preheating process, the ISP will gradually realize that the sender is a reliable email source. As the preheating progresses, the success rate of email sending will gradually increase, and more development letters will be able to successfully reach the recipient's mailbox, ensuring that marketing information can be effectively delivered to target customers and increasing the actual influence of development letters.
(Attachment: Geeksend Email Marketing: Tips for Improving Email Marketing Delivery Rates )
(Attachment: Geeksend Email Preheating Tool: A Powerful Help to Improve Email Marketing Results )
1. Maintain sender reputation
Internet service providers (ISPs) closely monitor senders' behavior and evaluate their reputation based on a series of criteria. If a new mailbox suddenly sends a large number of development emails in a short period of time, the ISP is very likely to identify it as a spammer, thereby reducing the sender's reputation score. For example, a newly registered mexico telegram number database mailbox sends emails to a large number of unfamiliar email addresses without preheating. This abnormal sending behavior will trigger the ISP's security mechanism and be regarded as a risky sender.
Through mailbox preheating , before officially sending development emails on a large scale, a small number of normal emails are sent to some known reliable mailboxes, gradually accumulating a good reputation record. In this way, when the development email is actually sent, the ISP is more likely to regard the email as a normal business communication email rather than spam, thereby increasing the email open rate and conversion rate.
2. Ensure email delivery rate
The ISP will decide whether the email can be successfully delivered to the recipient's inbox, or whether it will be intercepted to spam or even directly returned based on factors such as the sender's reputation and the content of the email. Emails sent from mailboxes that have not been preheated are more likely to be judged as suspicious emails by the ISP and then intercepted due to the lack of reputation accumulation.
During the mailbox preheating process, the ISP will gradually realize that the sender is a reliable email source. As the preheating progresses, the success rate of email sending will gradually increase, and more development letters will be able to successfully reach the recipient's mailbox, ensuring that marketing information can be effectively delivered to target customers and increasing the actual influence of development letters.
(Attachment: Geeksend Email Marketing: Tips for Improving Email Marketing Delivery Rates )