They have the following characteristics:
Posted: Tue Jan 21, 2025 10:40 am
Requirements for a brand marketer
The value of brand marketing professionals is not only determined by skills and knowledge. Good specialists in this field are very interesting in the context of their psychology and personal qualities.
They have the following characteristics:
initiative, creativity, a desire moj database for innovative activities, a desire to implement even the most unconventional ideas;
emotional stability;
the ability to find a common language with almost everyone;
high cognitive and thought processes;
perfectionism.
Brand development specialists are highly demanding not only of others, but also of themselves. They will not back down from their intended goal under any circumstances.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
3 Examples of Brand Marketing
There is no single PR approach, so we recommend reviewing and analyzing the brand marketing of three different firms and writing down the methods that appeal to you:
"Starbucks"
The popular coffee shop chain positions itself as a “third location” between work and home, and declares its main goal to be inspiring consumers. Thus, the brand marketing department focuses on establishing individual customer communication.
Customers are not provided with Starbucks drinks, but with Starbucks skills: positive employees, a comfortable environment, well-chosen music, quiet corners for working with a laptop. These skills remain stable in every interaction with the consumer, be it a coffee shop, social networks or marketing. Starbucks maintains the image of an open, friendly company that focuses on high-quality service.
Starbucks
For example, in social networks, the entire feed is done in one color scheme, and the posts resemble direct communication in a coffee shop with employees - short, meaningful and friendly. In the building, coffee machines are positioned so as not to block the barista from visitors: this method promotes live communication.
Starbucks actively uses mechanisms to attract target audiences: it organizes sweepstakes and encourages mentions of its brand on customers’ social networks.
Another way to increase customer activity is the FOMO effect (fear of missing out), that is, the development of unusual and rare products, for example, green Christmas mugs or orange raf with spices.
GoPro
The American company does not sell action cameras, but the opportunities they can provide: that is the whole point. Brand marketing focuses on a plan to create content on social networks that is directly related to the product and the benefits of the equipment.
The key content is video footage recorded by GoPro, most of which is shown on social networks by the clients themselves. The clips fully comply with the rules of the brand's advertising message: they are interesting, emotional, real, and, most importantly, publicly available.
GoPro
Since such videos often go viral, the demand for action cameras is only increasing due to the free activities that attract an audience.
In addition, the company vigorously maintains contact with target social groups, which are subscribed to by travelers, extreme sports enthusiasts or similar pastimes. This significantly increases the popularity of the brand and helps to retain a regular audience.
"Nike"
The value of brand marketing professionals is not only determined by skills and knowledge. Good specialists in this field are very interesting in the context of their psychology and personal qualities.
They have the following characteristics:
initiative, creativity, a desire moj database for innovative activities, a desire to implement even the most unconventional ideas;
emotional stability;
the ability to find a common language with almost everyone;
high cognitive and thought processes;
perfectionism.
Brand development specialists are highly demanding not only of others, but also of themselves. They will not back down from their intended goal under any circumstances.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
3 Examples of Brand Marketing
There is no single PR approach, so we recommend reviewing and analyzing the brand marketing of three different firms and writing down the methods that appeal to you:
"Starbucks"
The popular coffee shop chain positions itself as a “third location” between work and home, and declares its main goal to be inspiring consumers. Thus, the brand marketing department focuses on establishing individual customer communication.
Customers are not provided with Starbucks drinks, but with Starbucks skills: positive employees, a comfortable environment, well-chosen music, quiet corners for working with a laptop. These skills remain stable in every interaction with the consumer, be it a coffee shop, social networks or marketing. Starbucks maintains the image of an open, friendly company that focuses on high-quality service.
Starbucks
For example, in social networks, the entire feed is done in one color scheme, and the posts resemble direct communication in a coffee shop with employees - short, meaningful and friendly. In the building, coffee machines are positioned so as not to block the barista from visitors: this method promotes live communication.
Starbucks actively uses mechanisms to attract target audiences: it organizes sweepstakes and encourages mentions of its brand on customers’ social networks.
Another way to increase customer activity is the FOMO effect (fear of missing out), that is, the development of unusual and rare products, for example, green Christmas mugs or orange raf with spices.
GoPro
The American company does not sell action cameras, but the opportunities they can provide: that is the whole point. Brand marketing focuses on a plan to create content on social networks that is directly related to the product and the benefits of the equipment.
The key content is video footage recorded by GoPro, most of which is shown on social networks by the clients themselves. The clips fully comply with the rules of the brand's advertising message: they are interesting, emotional, real, and, most importantly, publicly available.
GoPro
Since such videos often go viral, the demand for action cameras is only increasing due to the free activities that attract an audience.
In addition, the company vigorously maintains contact with target social groups, which are subscribed to by travelers, extreme sports enthusiasts or similar pastimes. This significantly increases the popularity of the brand and helps to retain a regular audience.
"Nike"