Self-study of advertising graphics and job search
Posted: Tue Jan 21, 2025 10:52 am
If the courses are expensive, you can seek knowledge yourself, for example, by studying specialized literature on graphic design:
"Harmony of Color" by Tony Sutton , Bride Villena will help you understand how to correctly combine shades.
"Creativity Makes Money" by Peter Cook will help you develop your creativity and develop the advantages of your personal design style.
"How to Make It Beautiful on Paper" by Roger Parker will teach you how to attract the client's attention using visual means and tools.
Also, in addition to studying paytm database literature, you can watch free videos on the Internet. Video lessons will help you master and master, for example, Adobe programs: Photoshop and Illustrator.
Self-study of advertising graphics
The first experience in design can be gained through practical classes or practice, if you are studying at professional courses. Another option is a free internship at an advertising agency or studio. If the intern attracts the attention of the employer, he can get a permanent job. You can also offer your work and services on freelance exchanges.
Of course, there will be no great benefit from internships, and it is necessary to look for sources of stable income. As an option, it can be found on the hh.ru and Rabota.ru platforms. You can attract the attention of employers by participating in design competitions.
It is important to continuously develop. Expand your portfolio, develop your own style, maintain a high level of project quality. Get inspired and look for new ideas at exhibitions or museums. Study literature, watch videos about design, participate in webinars and conferences. A successful career as a designer can only be built by constantly developing and acquiring new skills and experience.
14 Tools for Creating High-Quality Advertising Graphics
Not all designers know how to work in Photoshop. However, this is not necessary - there are other functional programs in which you can quickly, for free (or almost without any costs) and without having professional skills create a design for advertising:
Canva
Canva is one of the main graphic tools at the moment. There is a browser version and applications for Android and iOS.
Canva for creating advertising graphics
Tools offered by the service :
Over 60,000 templates for various projects: from presentations and social media posts to logos and design packages for YouTube profiles. You can choose the one you like or create the design yourself.
Thousands of original photos, vector images, various elements (shapes, stickers, icons, etc.), fonts, filters.
Flexible image settings: brightness and contrast, crop and rotate, text and background. You can even add music and make a video.
Integration with Google Drive, Facebook and HobSpot. Illustrations can be exported as PNG, JPG, PDF, MP4, SVG or GIF. Collaborate with other users and leave comments in real time.
Price. The free version does not allow you to upload your own fonts and logos, use premium materials, and set a delayed timer for publishing illustrations and change the quality. You can use these features for $ 9.95 / month (paid for a year at once). The premium version also offers 100 GB in the cloud.
Crello
Crello is one of the Canva analogues, which is an online tool for working with graphics and video. Allows you to quickly create an advertising design. Just like Canva, there is a browser version and mobile applications for iOS and Android.
Crello for creating advertising graphics
Functionality :
Over 30,000 static and animated templates (from Facebook and Instagram ads or Zoom backgrounds to presentations and posters). You can also create your own design from scratch. You can set any size by specifying the values in pixels.
A lot of sources in the form of photos, videos and audio and 10,000 different elements (shapes, lines, masks, diagrams, frames, etc.).
Various tools for working with graphics. You can remove the background, modify transparency and work with layers, filters and blur. You can also change the size of the illustration or crop it, add a frame. The editor is intuitive and functions on the principle of drag-and-drop - simply drag the elements with the mouse to the desired place.
Illustrations are exported in JPG and PNG formats (possibly with a transparent background), MP4 and GIF, as well as PDF. Collaboration mode for up to 10 people is available.
Recommended articles on this topic:
SMM Marketing Will Change Your View of Promotion
How to Increase Engagement in Social Media: Methods for Building an Audience
The Best Internet Marketing Tools: An Overview of Paid and Free
Price. The free version allows you to download up to five images, you can't remove the background, and there's no collaboration mode. You can use all the features for a plan starting at $7.99 per month (pay for a year at once).
Pablo by Buffer
"Harmony of Color" by Tony Sutton , Bride Villena will help you understand how to correctly combine shades.
"Creativity Makes Money" by Peter Cook will help you develop your creativity and develop the advantages of your personal design style.
"How to Make It Beautiful on Paper" by Roger Parker will teach you how to attract the client's attention using visual means and tools.
Also, in addition to studying paytm database literature, you can watch free videos on the Internet. Video lessons will help you master and master, for example, Adobe programs: Photoshop and Illustrator.
Self-study of advertising graphics
The first experience in design can be gained through practical classes or practice, if you are studying at professional courses. Another option is a free internship at an advertising agency or studio. If the intern attracts the attention of the employer, he can get a permanent job. You can also offer your work and services on freelance exchanges.
Of course, there will be no great benefit from internships, and it is necessary to look for sources of stable income. As an option, it can be found on the hh.ru and Rabota.ru platforms. You can attract the attention of employers by participating in design competitions.
It is important to continuously develop. Expand your portfolio, develop your own style, maintain a high level of project quality. Get inspired and look for new ideas at exhibitions or museums. Study literature, watch videos about design, participate in webinars and conferences. A successful career as a designer can only be built by constantly developing and acquiring new skills and experience.
14 Tools for Creating High-Quality Advertising Graphics
Not all designers know how to work in Photoshop. However, this is not necessary - there are other functional programs in which you can quickly, for free (or almost without any costs) and without having professional skills create a design for advertising:
Canva
Canva is one of the main graphic tools at the moment. There is a browser version and applications for Android and iOS.
Canva for creating advertising graphics
Tools offered by the service :
Over 60,000 templates for various projects: from presentations and social media posts to logos and design packages for YouTube profiles. You can choose the one you like or create the design yourself.
Thousands of original photos, vector images, various elements (shapes, stickers, icons, etc.), fonts, filters.
Flexible image settings: brightness and contrast, crop and rotate, text and background. You can even add music and make a video.
Integration with Google Drive, Facebook and HobSpot. Illustrations can be exported as PNG, JPG, PDF, MP4, SVG or GIF. Collaborate with other users and leave comments in real time.
Price. The free version does not allow you to upload your own fonts and logos, use premium materials, and set a delayed timer for publishing illustrations and change the quality. You can use these features for $ 9.95 / month (paid for a year at once). The premium version also offers 100 GB in the cloud.
Crello
Crello is one of the Canva analogues, which is an online tool for working with graphics and video. Allows you to quickly create an advertising design. Just like Canva, there is a browser version and mobile applications for iOS and Android.
Crello for creating advertising graphics
Functionality :
Over 30,000 static and animated templates (from Facebook and Instagram ads or Zoom backgrounds to presentations and posters). You can also create your own design from scratch. You can set any size by specifying the values in pixels.
A lot of sources in the form of photos, videos and audio and 10,000 different elements (shapes, lines, masks, diagrams, frames, etc.).
Various tools for working with graphics. You can remove the background, modify transparency and work with layers, filters and blur. You can also change the size of the illustration or crop it, add a frame. The editor is intuitive and functions on the principle of drag-and-drop - simply drag the elements with the mouse to the desired place.
Illustrations are exported in JPG and PNG formats (possibly with a transparent background), MP4 and GIF, as well as PDF. Collaboration mode for up to 10 people is available.
Recommended articles on this topic:
SMM Marketing Will Change Your View of Promotion
How to Increase Engagement in Social Media: Methods for Building an Audience
The Best Internet Marketing Tools: An Overview of Paid and Free
Price. The free version allows you to download up to five images, you can't remove the background, and there's no collaboration mode. You can use all the features for a plan starting at $7.99 per month (pay for a year at once).
Pablo by Buffer