Personnel costs
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Monthly wage costs for such a staff will amount to 182 thousand rubles. Let's add to this amount the deductions to funds for hired workers - 40 thousand rubles - and we get a final figure of 222 thousand rubles.
Deductions are present in this example of a beauty salon business plan because the enterprise is registered to an individual (as an individual entrepreneur) and operates under a simplified taxation system.
Other current salon expenses:
housing and communal services: 8–15 thousand rubles per month;
purchase of consumables - 20-30 thousand rubles;
advertising and marketing costs - 20 thousand rubles.
Final calculation
Initial investments in a beauty physician database salon, including repairs and equipment, will be equal to 1–1.25 million rubles, and if you take into account current expenses, then 1.3–1.55 million rubles.
The average occupancy rate of a beauty salon is 30%. Such an establishment will presumably pay for itself in seven months of work. Prices for services will vary from 40 rubles (nail design) to 2.5 thousand rubles (festive hairstyle). Profitability with such initial data is 65%.
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These calculations seem simple and self-evident, but in practice everything is much more complicated. Be that as it may, opening a beauty salon is a responsible and expensive project, and it should be approached carefully and competently, so as not to fail.
9 Typical Mistakes When Writing a Business Plan for a Beauty Salon
There are no advertising campaigns scheduled to coincide with the opening of the salon.
Launching a salon, hiring professionals and writing a business plan is not enough for the business to start making a profit. The new establishment has no client base, the staff is idle and gradually quits, looking for other jobs. This is unlikely to be part of your intentions. Therefore, you should start preparing an advertising campaign at the stage of renovating the premises for the salon, so that potential clients already know about the upcoming opening of the new establishment and are looking forward to it.
To reach more people with your advertising campaign, do the following:
Develop a website with all your offers, promotions, descriptions of the advantages and qualifications of the masters, a list of the equipment and cosmetic materials used.
At the entrance, hang a large banner with the opening date and contact phone number.
Distribute flyers with an attractive offer.
The procedures are performed using outdated methods.
Beauty industry technologies are constantly changing and improving, as are consumables. The methods of work also do not remain unchanged. If you ignore trends in this area and do not apply the latest achievements in the practice of the salon, clients, as experience shows, will prefer other places where they will be pleased with new products and provided with a higher level of quality.
Marketing is ineffective.
Many businessmen opening beauty salons do not take into account the importance of competent advertising in their business plans. For example, salon leaflets reflect a far from advantageous discount, which the client will have to spend a long time and effort to activate (register on the site, fill out a form and download a coupon); or the discount is quite substantial, but the terms of the promotion are practically unlimited (therefore, the client is in no hurry, and he begins to doubt the quality of service and the condition of the equipment in the salon).
Effective promotion is, first of all, clear knowledge in the field of marketing and psychology of buyers. If you are not confident in your abilities, seek help from professional marketers.
The work of the administrators leaves much to be desired.
Not only the masters, but also the administrators determine the reputation of the beauty salon. After all, the first impression of the client is formed precisely when contacting them.
The administrator is obliged to:
communicate politely with any client;
speak correctly and clearly;
be able to tell in detail about all the procedures and services of the sa