How well does creative advertising for a beauty salon work?
Posted: Wed Jan 22, 2025 3:13 am
Contextual advertising for a beauty salon is also useful. Use Yandex.Direct and Google AdWords platforms. At first, launch advertising only in your city, for hot queries: "shellac manicure", "coloring price", "eyelash extensions city", etc. If after 2-3 weeks there is little traffic, then expand the semantics due to "warm" and "cold" key phrases. If you are launching a long-term project and have a full-fledged website, then order SEO promotion.
Contextual advertising for a beauty salon
The amount of expenses required to promote your services on the Internet is also of no small importance. For contextual advertising and targeting, you need a budget of 5-10 rubles per month for each site.
If you can afford to spend more the benefit of our ios database than 50,000 rubles on media advertising, then you will certainly be ahead of the competition. However, your efforts should be concentrated not only on promotion, but also on the quality of services. In this niche, such an indicator as LTV (the period of cooperation between the client and you) works well; it can reach several months and even several years. For example, one client cost you 500 rubles, and he ordered services for 10,000 rubles. Therefore, improve the skill level of your specialists and offer good service.
How well does creative advertising for a beauty salon work?
As practice shows, even having created a real masterpiece of advertising, you may still not sell the product. On the other hand, time-tested and typical advertising techniques allow you to increase sales. Nevertheless, every year there are more and more examples of creativity and non-standard approaches. What principle should be followed in the case of a beauty salon?
Read also!
"Name for a beauty salon: cool ideas and secrets of naming"
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"When I create an advertisement, I don't want the average citizen to be amazed by its 'creativity'. I want the person to be interested enough to go and buy the product being sold," said copywriter David Ogilvy. So it's worth remembering that the goal of advertising is not to burn the buyer's heart with a verb, but to make him visit your salon.
Creative advertising of a beauty salon_example
Another problem you may encounter when getting creative is the mismatch between the advertisement and the service itself. It often happens that a bright picture or a beautiful video sequence evokes completely different associations in the target audience. It is a completely different matter when your creativity is aimed not at selling a product, but at creating an entire philosophy.
Download a useful document:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Obviously, the goal of any advertisement is to sell a service. However, in a more global sense, advertising allows not only to stimulate sales, but also to make the brand memorable. That is, in this way you work not only to increase profits, but also to form a certain image.
By promoting a brand rather than a product, you create certain associations in people, meaning the company becomes recognizable. Viral videos on TV and the Internet, and outdoor advertising are suitable for this task. They successfully attract attention and remain in memory for a long time.
Creative advertising of beauty salons
Creative advertising, although effective in the long term, is very expensive. Small and medium-sized businesses cannot afford such expenses. In addition, their goal is a quick payback, and creativity alone cannot cope with this task.
The situation is different with large companies and brands that seek to consolidate and expand their positions in the market. Well-written creative advertising for a beauty salon chain will be an excellent investment in the future. At the same time, a comprehensive approach is needed, when there is both concern for the image and investments in promotion channels.
How to Create Clear Creativ
Contextual advertising for a beauty salon
The amount of expenses required to promote your services on the Internet is also of no small importance. For contextual advertising and targeting, you need a budget of 5-10 rubles per month for each site.
If you can afford to spend more the benefit of our ios database than 50,000 rubles on media advertising, then you will certainly be ahead of the competition. However, your efforts should be concentrated not only on promotion, but also on the quality of services. In this niche, such an indicator as LTV (the period of cooperation between the client and you) works well; it can reach several months and even several years. For example, one client cost you 500 rubles, and he ordered services for 10,000 rubles. Therefore, improve the skill level of your specialists and offer good service.
How well does creative advertising for a beauty salon work?
As practice shows, even having created a real masterpiece of advertising, you may still not sell the product. On the other hand, time-tested and typical advertising techniques allow you to increase sales. Nevertheless, every year there are more and more examples of creativity and non-standard approaches. What principle should be followed in the case of a beauty salon?
Read also!
"Name for a beauty salon: cool ideas and secrets of naming"
Read more
"When I create an advertisement, I don't want the average citizen to be amazed by its 'creativity'. I want the person to be interested enough to go and buy the product being sold," said copywriter David Ogilvy. So it's worth remembering that the goal of advertising is not to burn the buyer's heart with a verb, but to make him visit your salon.
Creative advertising of a beauty salon_example
Another problem you may encounter when getting creative is the mismatch between the advertisement and the service itself. It often happens that a bright picture or a beautiful video sequence evokes completely different associations in the target audience. It is a completely different matter when your creativity is aimed not at selling a product, but at creating an entire philosophy.
Download a useful document:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Obviously, the goal of any advertisement is to sell a service. However, in a more global sense, advertising allows not only to stimulate sales, but also to make the brand memorable. That is, in this way you work not only to increase profits, but also to form a certain image.
By promoting a brand rather than a product, you create certain associations in people, meaning the company becomes recognizable. Viral videos on TV and the Internet, and outdoor advertising are suitable for this task. They successfully attract attention and remain in memory for a long time.
Creative advertising of beauty salons
Creative advertising, although effective in the long term, is very expensive. Small and medium-sized businesses cannot afford such expenses. In addition, their goal is a quick payback, and creativity alone cannot cope with this task.
The situation is different with large companies and brands that seek to consolidate and expand their positions in the market. Well-written creative advertising for a beauty salon chain will be an excellent investment in the future. At the same time, a comprehensive approach is needed, when there is both concern for the image and investments in promotion channels.
How to Create Clear Creativ