5 Steps to implement a workflow in your marketing strategy
Posted: Wed Jan 22, 2025 3:18 am
There is a lot of talk about visual identity and verbal identity, but is there anything that defines your company better than the way it does things? Think about it. In reality, this 'know how' is what sets you apart from the rest, much more than corporate colours and tone of voice.
Don't you think so?
The problem comes when you have to delegate or jump into the online world. How can you ensure that you don't lose that essence that has brought you so much joy? By adding a workflow to your digital strategy .
What is a workflow ?
The literal translation of the word workflow means work flows and apparel company email list refers to all the rules or patterns established by the company on how workers should act in each hypothetical case they may encounter.
Therefore, creating a workflow is nothing more than making process automation available to employees that allows them to maintain coherence and brand image, save time in decision-making and increase productivity.
Now let's move on to the digital world. What if we told you that through a workflow you can automate the actions that take users from one stage to another in the buyer's journey ?
Interesting, right?
From lead capture to conversion. That is, thanks to the use of a workflow , it is possible to establish one response or another according to the behavior of each user.
For example, we can determine that all users who visit your website for more than 10 seconds will see a pop-up offering help via an instant messaging service. Or that customers who have purchased a certain product will receive an upselling email after 15 days.
What is a workflow?
As you can see, the possibilities are endless. The trick is to think about how we would like to be served in a physical establishment and reflect it in your workflow .
And, depending on the objective to be achieved, we will apply one type of workflow or another .
Types of workflow
There are different criteria when developing a workflow , which leads us to make the following classification:
Linear or production workflow : This is the most rigid version of the 3 typologies. It simply moves from one stage to the next as established in the workflow without taking into account the results of each action.
State or ad hoc workflow : this type of workflow focuses on the needs of each moment. That is, it moves forward and backward according to the needs, making it themost flexible workflow of all.
Rule-based or administrative workflow : This is halfway between the two previous ones and is usually implemented when it comes to simple and repetitive tasks that the entire staff knows, such as data capture, automatic task reassignment, etc.
Don't you think so?
The problem comes when you have to delegate or jump into the online world. How can you ensure that you don't lose that essence that has brought you so much joy? By adding a workflow to your digital strategy .
What is a workflow ?
The literal translation of the word workflow means work flows and apparel company email list refers to all the rules or patterns established by the company on how workers should act in each hypothetical case they may encounter.
Therefore, creating a workflow is nothing more than making process automation available to employees that allows them to maintain coherence and brand image, save time in decision-making and increase productivity.
Now let's move on to the digital world. What if we told you that through a workflow you can automate the actions that take users from one stage to another in the buyer's journey ?
Interesting, right?
From lead capture to conversion. That is, thanks to the use of a workflow , it is possible to establish one response or another according to the behavior of each user.
For example, we can determine that all users who visit your website for more than 10 seconds will see a pop-up offering help via an instant messaging service. Or that customers who have purchased a certain product will receive an upselling email after 15 days.
What is a workflow?
As you can see, the possibilities are endless. The trick is to think about how we would like to be served in a physical establishment and reflect it in your workflow .
And, depending on the objective to be achieved, we will apply one type of workflow or another .
Types of workflow
There are different criteria when developing a workflow , which leads us to make the following classification:
Linear or production workflow : This is the most rigid version of the 3 typologies. It simply moves from one stage to the next as established in the workflow without taking into account the results of each action.
State or ad hoc workflow : this type of workflow focuses on the needs of each moment. That is, it moves forward and backward according to the needs, making it themost flexible workflow of all.
Rule-based or administrative workflow : This is halfway between the two previous ones and is usually implemented when it comes to simple and repetitive tasks that the entire staff knows, such as data capture, automatic task reassignment, etc.