3 examples of successful collaborative marketing

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In fact, even if we don't realize it, we are surrounded by examples of collaborative marketing. Today we will show you 3 very different examples so that you can get an idea of ​​the different options that it can cover.


1. Lay's and their queries about new potato chip flavors

It is now more than usual for the Frito-Lay brand to resort to collaborative architects email databasemarketing in search of inspiration for launching new Lay's potato chips on the market. It has done so on more than one occasion and it has always been a success.

The consultation is promoted through social media and the public is encouraged to participate, and the audience's suggestions are collected through the website.

Thanks to this consultation, the product is validated before it is produced and the risk of rejection is reduced. In addition, all the people who voted for the winning flavour will be eager to try them when they are released (the power of involvement).



2. Viva Andalucía and its photography contest
A good example of how to promote a tourist destination on a low budget is the collaborative marketing campaign that the tourism company Vive Andalucía developed a few years ago.

The aim was to promote the most charming corners of the region to increase the desire to visit them, so the tourism company organised a photography competition in which participants had to share their best photos on social networks under the hashtag #LomejordeAndalucía.

The winner received 3 nights of accommodation in villas in Andalusia, but thanks to this, the networks were flooded with evocative photos of this destination.


3.What the FAQ and its launch on LinkedIn



What the Faq

In the last few days, a new company profile has appeared on LinkedIn that has been revealing its identity and purpose in small doses. A little bit every day.

It is a partnership between 4 professionals from the digital sales and marketing sector, each specialized in different fields, who join forces and their audiences to gain visibility.

The proposal is to resolve the doubts of their followers in 30-minute live broadcasts within the same social network and the benefit for them is to reach new followers and reinforce their authority in the sector.

Have you seen how many options collaborative marketing offers? You just need a little imagination and strategy or the best Inbound Marketing agency in the world to lend you a hand.