5 foolproof lead magnets to attract qualified clients

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There are two types of people: those who, when they meet someone interesting, ask for their phone number so they don't lose track of them, and those who trust in fate, luck or cosmic energies to make their reunion.

If we transfer this to the digital world, we would have websites that offer lead magnets and those that do not.

You may have heard different points of view on the use of lead magnets, as some professionals believe that the provision of personal data should be completely voluntary, rather than turning it into a bargaining chip.

But the truth is, if you think about it, no one would offer their data for free if they didn't get a juicy profit from doing so, don't you think?

That benefit is what, in the marketing world, we know as a lead magnet.

Although we prefer to think of it as that little push to maintain an initial conversation with the visitors of our website.

Call us romantics.

5 foolproof lead magnets to attract qualified clients
What is a lead magnet?
A lead magnet is an Inbound Marketing tool whose objective is to obtain information in a non-intrusive way about people who have shown interest in your products or services.

In short, a strategy to convert your website visitors into contacts .

Or, to put it another way, 'that' which brands offer for free in exchange for art director email database data such as the name, phone number or email (among others) of the people who want to access those benefits or information.

And what's the point...? You might ask.

Benefits of lead magnet
Imagine that you have been sharing content on social media for several years and have managed to gather a large community of followers around your brand.

Congratulations! All your hard work has finally paid off, but… what if Zuckie comes along and decides to shut down that platform overnight? Or what if your account gets hacked and you lose all your contacts?

Put your hands on your head! It would be terrible, wouldn't it?

Unless you already have your own contact list… In which case it would all be a simple anecdote.

And how can you get that list of contacts?

There are actually several ways to do this. But if you want to attract truly qualified prospects , we recommend using a lead magnet for several reasons.

Offer a lead magnet …

Increase your sales.
It's a matter of statistics: the more contacts, the more potential clients. And the more potential clients, the more clients you'll get. In other words, if the ratio remains the same but the value on which the percentage is applied increases...do the math.

It provides you with your own database.
No need to depend on the decisions of others, your contacts will be yours and no one will be able to decide about them beyond the Organic Law on Data Protection (LOPD) .

It allows you to know your audience better.
Having your audience's contact details allows you to engage in conversations with them and, if you know how, get to know them better. Obtain more information about their interests or their consumption habits and manage it through the famous Customer Relationship Managers (CRMs).

Facilitates loyalty.
Once you have made contact, you have to work on it and nurture the relationship. Don't let it fall into oblivion. To do this, it is important to maintain contact and continue to provide value to seduce them little by little.

Think about it, if your website doesn't have a lead magnet , you'll never have the chance to meet that person or continue your relationship with them. You would have just crossed paths on the Internet, without even looking each other in the eye. Isn't that sad?

Attract qualified traffic to your website
Lead magnets should be designed to solve a problem or need of your potential customers.

And what happens when someone wants to solve a problem and doesn't know how to do it?

Who looks for it on the internet.

And what happens if you have a lead magnet that answers that search?

That users end up on your website.