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Posted: Wed Jan 22, 2025 3:33 am
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The solution is to hold such promotions before the holiday (or at least before and after the birthday). This way, you will not only attract clients to the beauty salon, but also motivate visitors during the celebration to advertise your salon to their friends.
It is not recommended to overseas chinese in usa data simply give discounts or conduct procedures for free. The conditions for participation in the promotion may vary.
"Bring a Friend" promotion - let your client come to the procedures with her friend. Then they will both receive a discount.
Discount for photos - the client receives a discount if he/she provides you with photos before and after the procedures. They can then be posted on social networks, as well as added to the salon's portfolio.
Purchasing a set of services — increase the average bill by stimulating customers to purchase new services: purchase a second service — at a discount. For example, your client goes to the salon for a haircut, but gets her manicure done elsewhere. You can offer her a discount on the services of a nail technician when she books a haircut. Show the client that your beauty salon can provide the full range of services that are needed.
How to properly conduct advertising campaigns for beauty salons to attract customers
Offer promotions only for procedures that are in demand, such as haircuts, manicures, hair coloring, eyelash extensions. It is not a good idea to offer a discount on tattooing or laser hair removal, since such clients will gladly take advantage of the advantageous offer, but the repeat procedure will not be required anytime soon - so these people are unlikely to come to you again in the near future.
Read also!
"Customer Retention: Strategies and Tactics"
Read more
Advertising to attract clients to a beauty salon should be consumer-oriented. Let's say you have a premium-class establishment that sells fairly expensive services. In this case, you shouldn't reduce the price of procedures too much: then visitors who are not your target audience will come to your salon. They simply won't be able to become your regular customers. All this will only lead to your specialists being overloaded for some time with a large flow of visitors.
8 Unusual Beauty Salon Ideas to Attract Clients
Happy hours. When implementing such a promotion, announce the upcoming event in social media publics in your city. If the user reposts, he is guaranteed to receive a gift. Thus, when purchasing one service from your salon, the client can take advantage of a 50% discount on the second (an alternative option is to provide the service for free).
As for the announced promotion on social networks, motivate the client with the opportunity to get a classic manicure for free if he gets a haircut at your establishment. This way, you will not only attract clients to the beauty salon, but also achieve a viral effect - users will repost your posts to get a discount or a gift.
Reviews from happy clients. Take photos of your salon visitors after a haircut, with a new hairstyle, manicure. Let a satisfied client write a review, then you can post it along with a photo - on your website or in social networks. Your future clients will pay attention to positive reviews as proof that you can provide high-quality services. This way, you will achieve the creation of a trusting relationship between the salon and potential clients.
Photos of clients at an event. For example, a client got a festive manicure or a wedding hairdo. Agree with the visitor to send you a photo from the event as proof that the client was satisfied with the service provided by the salon.
Ask visitors to scan a QR coupon in your salon using a special mobile app. This way, the client will be able to purchase two procedures for the price of one. But what is the benefit for the salon? It will automatically be sent to the clients' smartphones! Now you will be able to communicate with them, informing them about the promotions in a timely manner. And this means only one thing: the client will come to your salon again.
Discount card in a mobile application. The modern consumer no longer wants to constantly carry a lot of discount cards. This can play into your hands. Just give the client something new - a loyalty program. Being a participant, the visitor will come to you again and again to get a certain service.
The following unpleasant phenomenon often occurs in the salon business: the master quits and takes all his clients with him. This is exactly what can be prevented if you use a loyalty program. It does not matter whether the master took the client or not. In any case, the salon has the opportunity to contact the person via phone. Communicating even with a departed visitor, offering him new services, it is quite possible to attract the client to the beauty salon again.
Discount for birthday people. The old as the world promotion remains effective. Within 5 days from the birthday, the client will be able to receive all salon services with a good discount.
Try to conduct seminars for the fair sex on nail art or on the topic of "Facial skin care in winter". Providing useful information for the visitor, teaching him how to take care of himself, you ensure the attraction of clients to the beauty salon, and also increase your sales of cosmetics.
Calendars with useful tips for women. Another proven method of attracting clients to a beauty salon. Give various organizations (where most of the employees are women) calendars that a potential visitor will want to keep. Involve kindergartens, schools, hospitals, clinics, dental offices, etc.
How to make your calendars stick with your clients for a long time? Put photos of celebrities on them, as well as important recommendations on self-care. These can be tips from stars on how to moisturize your skin in the summer, and so on.
How to Increase Engagement in Social Media: Methods for Building an Audience
The Best Internet Marketing Tools: An Overview of Paid and Free
The solution is to hold such promotions before the holiday (or at least before and after the birthday). This way, you will not only attract clients to the beauty salon, but also motivate visitors during the celebration to advertise your salon to their friends.
It is not recommended to overseas chinese in usa data simply give discounts or conduct procedures for free. The conditions for participation in the promotion may vary.
"Bring a Friend" promotion - let your client come to the procedures with her friend. Then they will both receive a discount.
Discount for photos - the client receives a discount if he/she provides you with photos before and after the procedures. They can then be posted on social networks, as well as added to the salon's portfolio.
Purchasing a set of services — increase the average bill by stimulating customers to purchase new services: purchase a second service — at a discount. For example, your client goes to the salon for a haircut, but gets her manicure done elsewhere. You can offer her a discount on the services of a nail technician when she books a haircut. Show the client that your beauty salon can provide the full range of services that are needed.
How to properly conduct advertising campaigns for beauty salons to attract customers
Offer promotions only for procedures that are in demand, such as haircuts, manicures, hair coloring, eyelash extensions. It is not a good idea to offer a discount on tattooing or laser hair removal, since such clients will gladly take advantage of the advantageous offer, but the repeat procedure will not be required anytime soon - so these people are unlikely to come to you again in the near future.
Read also!
"Customer Retention: Strategies and Tactics"
Read more
Advertising to attract clients to a beauty salon should be consumer-oriented. Let's say you have a premium-class establishment that sells fairly expensive services. In this case, you shouldn't reduce the price of procedures too much: then visitors who are not your target audience will come to your salon. They simply won't be able to become your regular customers. All this will only lead to your specialists being overloaded for some time with a large flow of visitors.
8 Unusual Beauty Salon Ideas to Attract Clients
Happy hours. When implementing such a promotion, announce the upcoming event in social media publics in your city. If the user reposts, he is guaranteed to receive a gift. Thus, when purchasing one service from your salon, the client can take advantage of a 50% discount on the second (an alternative option is to provide the service for free).
As for the announced promotion on social networks, motivate the client with the opportunity to get a classic manicure for free if he gets a haircut at your establishment. This way, you will not only attract clients to the beauty salon, but also achieve a viral effect - users will repost your posts to get a discount or a gift.
Reviews from happy clients. Take photos of your salon visitors after a haircut, with a new hairstyle, manicure. Let a satisfied client write a review, then you can post it along with a photo - on your website or in social networks. Your future clients will pay attention to positive reviews as proof that you can provide high-quality services. This way, you will achieve the creation of a trusting relationship between the salon and potential clients.
Photos of clients at an event. For example, a client got a festive manicure or a wedding hairdo. Agree with the visitor to send you a photo from the event as proof that the client was satisfied with the service provided by the salon.
Ask visitors to scan a QR coupon in your salon using a special mobile app. This way, the client will be able to purchase two procedures for the price of one. But what is the benefit for the salon? It will automatically be sent to the clients' smartphones! Now you will be able to communicate with them, informing them about the promotions in a timely manner. And this means only one thing: the client will come to your salon again.
Discount card in a mobile application. The modern consumer no longer wants to constantly carry a lot of discount cards. This can play into your hands. Just give the client something new - a loyalty program. Being a participant, the visitor will come to you again and again to get a certain service.
The following unpleasant phenomenon often occurs in the salon business: the master quits and takes all his clients with him. This is exactly what can be prevented if you use a loyalty program. It does not matter whether the master took the client or not. In any case, the salon has the opportunity to contact the person via phone. Communicating even with a departed visitor, offering him new services, it is quite possible to attract the client to the beauty salon again.
Discount for birthday people. The old as the world promotion remains effective. Within 5 days from the birthday, the client will be able to receive all salon services with a good discount.
Try to conduct seminars for the fair sex on nail art or on the topic of "Facial skin care in winter". Providing useful information for the visitor, teaching him how to take care of himself, you ensure the attraction of clients to the beauty salon, and also increase your sales of cosmetics.
Calendars with useful tips for women. Another proven method of attracting clients to a beauty salon. Give various organizations (where most of the employees are women) calendars that a potential visitor will want to keep. Involve kindergartens, schools, hospitals, clinics, dental offices, etc.
How to make your calendars stick with your clients for a long time? Put photos of celebrities on them, as well as important recommendations on self-care. These can be tips from stars on how to moisturize your skin in the summer, and so on.