Count on social networks
Posted: Sun Dec 22, 2024 7:19 am
Don't underestimate this circumstance and create a hashtag that allows you to follow the comments and impacts on the networks.
Also use tools to track activity and measure return on investment.
And if you need to hire the services of a Community Manager, don't hesitate.
Check out this post for some tips on promoting events on Twitter .
Create a digital version of the event
Even if your event is taking place in real life, you can expand its reach by hosting a digital side event.
If your event is a star-studded conference with a whatsapp canada heavyweight in your industry, allow streaming attendance for those who cannot physically make it to the event.
Complete with a digital experience
In addition to creating a digital version that allows you to reach more people, you can extend the experience with digital content that allows attendees to reminisce or simply reconnect with the brand.You can create these digital experiences as a hub for brand activity in the form of microsites or exclusive domains for the event.
An example of a digital-based event - Burberry
You already know my love for this brand and its digital vocation, and with events it could not be less, obviously.
Thanks to its digital aspect, this brand's events have a much greater impact in the physical world.
This is what happens with each of its flagship stores that it opens every so often in the main cities of the world.
The video below shows the opening of one of these stores in Seoul.
The integration of digital screens, the possibility of buying online directly from the store and the streaming of these events are just some of the ways in which this English giant incorporates digital technology into its events.
Also use tools to track activity and measure return on investment.
And if you need to hire the services of a Community Manager, don't hesitate.
Check out this post for some tips on promoting events on Twitter .
Create a digital version of the event
Even if your event is taking place in real life, you can expand its reach by hosting a digital side event.
If your event is a star-studded conference with a whatsapp canada heavyweight in your industry, allow streaming attendance for those who cannot physically make it to the event.
Complete with a digital experience
In addition to creating a digital version that allows you to reach more people, you can extend the experience with digital content that allows attendees to reminisce or simply reconnect with the brand.You can create these digital experiences as a hub for brand activity in the form of microsites or exclusive domains for the event.
An example of a digital-based event - Burberry
You already know my love for this brand and its digital vocation, and with events it could not be less, obviously.
Thanks to its digital aspect, this brand's events have a much greater impact in the physical world.
This is what happens with each of its flagship stores that it opens every so often in the main cities of the world.
The video below shows the opening of one of these stores in Seoul.
The integration of digital screens, the possibility of buying online directly from the store and the streaming of these events are just some of the ways in which this English giant incorporates digital technology into its events.