4 benefits of personal branding
Posted: Wed Jan 22, 2025 3:46 am
1. Build your credibility
By putting yourself out there and showing that there is a face behind your brand, you are showing your target market that they can trust you. They want to see that you can do what you say you are going to do and that you are the person they are going to buy from. By having a strong personal brand, you are building your personal credibility in the market.
2. Form vital relationships
As we mentioned before, it is vital to show your target market that they can trust you, betting email database but it is equally crucial that part of how you do this is through building genuine relationships with potential customers .
A plus? Nurture your network. You never know who you'll talk to and where a simple "Hey, thanks for following me!" will lead you. A strong personal brand opens up many opportunities for your networking ability.
3. Turn your passion into a business
If you're on Instagram, you've probably heard of Chiara Ferragni . This young Italian girl started out with a trend blog and quickly became one of the most influential people in fashion with over 25 million followers (and counting). Now brands from all over the world pay her to promote their brand on her Instagram profile.
People with a strong personal brand make more money because they can charge more for their services or products . Recruiters in certain industries will pay higher salaries for their valuable connections and are often approached with partnership and advertising opportunities due to their large audiences.
4. Free advertising
If your personal brand is out there and has a rapidly growing social media presence, you're basically getting free advertising just for posting regularly . In times when ads can be purchased for thousands of dollars, we'd say that's a pretty nice perk.
4 examples of personal branding
Billie Eilish
Billie Eilish tries everything and leaves no one indifferent (and we love it!). She can be exasperating and likeable in just a few seconds of interview. Her music flirts with experimentalism while remaining in line with pop sensibility. And some say she is complicated both in her music and in her way of being.
Although her current website no longer looks like this, in 2019 her page took you to a 360º animation of what could be her bedroom. Sneakers, cartoons stuck to the wall and a skull gave the impression of being the living space of a teenager from another dimension. It was ultimately a surreal and disorienting site, like her music.
His personal brand of almost “anti-brand” weirdness : it’s what makes his music and aesthetic so recognizable.
Billie-Eilish-personal-brand
LeBron James
LeBron James is one of the most successful athletes and basketball players in the world. He is often referred to as "King James" and is known for being a positive role model and inspiration.
Today, he is a phenomenon. On the court, he has officially eclipsed Michael Jordan as one of the NBA's best scorers. Off the court, James' record is electric.
He has branched out into media, knows how to monetize his image, and has also created the I Promise School, a free public elementary school in Akron.
lebron-james-personal-brand
His brand is unmistakably big, but equally strategic . He's also been behind blockbuster ads like Nike 's " Training Day (Strive for Greatness) ," a look at a day in the life of James as he meets fans camped out his front door.
James is on Facebook, Instagram, and Twitter, sharing authentic insight into his life , covering what he's working on, family, and basketball.
Neil Patel
Neil Patel is the king of online marketing blogging. He has been writing in-depth articles on his blog on a daily basis for many years and more recently on his website, Neil Patel .
Neil's posts are thorough, well-researched and often backed up by evidence from his own experience.
By putting yourself out there and showing that there is a face behind your brand, you are showing your target market that they can trust you. They want to see that you can do what you say you are going to do and that you are the person they are going to buy from. By having a strong personal brand, you are building your personal credibility in the market.
2. Form vital relationships
As we mentioned before, it is vital to show your target market that they can trust you, betting email database but it is equally crucial that part of how you do this is through building genuine relationships with potential customers .
A plus? Nurture your network. You never know who you'll talk to and where a simple "Hey, thanks for following me!" will lead you. A strong personal brand opens up many opportunities for your networking ability.
3. Turn your passion into a business
If you're on Instagram, you've probably heard of Chiara Ferragni . This young Italian girl started out with a trend blog and quickly became one of the most influential people in fashion with over 25 million followers (and counting). Now brands from all over the world pay her to promote their brand on her Instagram profile.
People with a strong personal brand make more money because they can charge more for their services or products . Recruiters in certain industries will pay higher salaries for their valuable connections and are often approached with partnership and advertising opportunities due to their large audiences.
4. Free advertising
If your personal brand is out there and has a rapidly growing social media presence, you're basically getting free advertising just for posting regularly . In times when ads can be purchased for thousands of dollars, we'd say that's a pretty nice perk.
4 examples of personal branding
Billie Eilish
Billie Eilish tries everything and leaves no one indifferent (and we love it!). She can be exasperating and likeable in just a few seconds of interview. Her music flirts with experimentalism while remaining in line with pop sensibility. And some say she is complicated both in her music and in her way of being.
Although her current website no longer looks like this, in 2019 her page took you to a 360º animation of what could be her bedroom. Sneakers, cartoons stuck to the wall and a skull gave the impression of being the living space of a teenager from another dimension. It was ultimately a surreal and disorienting site, like her music.
His personal brand of almost “anti-brand” weirdness : it’s what makes his music and aesthetic so recognizable.
Billie-Eilish-personal-brand
LeBron James
LeBron James is one of the most successful athletes and basketball players in the world. He is often referred to as "King James" and is known for being a positive role model and inspiration.
Today, he is a phenomenon. On the court, he has officially eclipsed Michael Jordan as one of the NBA's best scorers. Off the court, James' record is electric.
He has branched out into media, knows how to monetize his image, and has also created the I Promise School, a free public elementary school in Akron.
lebron-james-personal-brand
His brand is unmistakably big, but equally strategic . He's also been behind blockbuster ads like Nike 's " Training Day (Strive for Greatness) ," a look at a day in the life of James as he meets fans camped out his front door.
James is on Facebook, Instagram, and Twitter, sharing authentic insight into his life , covering what he's working on, family, and basketball.
Neil Patel
Neil Patel is the king of online marketing blogging. He has been writing in-depth articles on his blog on a daily basis for many years and more recently on his website, Neil Patel .
Neil's posts are thorough, well-researched and often backed up by evidence from his own experience.