Customer-oriented companies have 60-70% higher profit indicators. This depends on several factors. It is very important to produce products that fully satisfy the needs of different clients. It is important for a buyer to purchase a product with which he can solve most of his problems. And only then he begins to look at it as an object with functions and characteristics. If a company knows what the consumer value of a product is, it will be able to produce products whose value will always be high. There will also be savings in the organization's resources. Another advantage is that it is much easier to promote these products; their implementation will not be difficult.
To gain loyalty and good attitude of consumers it is not enough to provide them with a good quality product/service. It is necessary to organize such service that will fully meet the expectations of customers.
Let's give an example: two truemoney database companies producing plastic windows install products of the same quality. The cost of the windows and their quality are the same, but the employees of one company leave immediately after installation, while the employees of the competing organization stay and clean up all the garbage in bags brought in advance. This is the creation of additional value for the client: he does not have to make unnecessary movements associated with cleaning. In addition to the earned loyalty of the client, the company receives an additional flow of consumers on the recommendation of a satisfied customer. Conclusion: the first company barely makes ends meet, while the second works with maximum workload and an increase in the service area.
High value of the offered product helps to win in the competitive struggle. Cost is a decisive factor when making a purchase. But, as practice shows, many customers are ready to pay more money if they are shown the full value of the product. It is better to overpay a little for something that will definitely pay off over time.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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