EDM email mass sending without worries, full analysis of anti-blocking strategies
Posted: Wed Jan 22, 2025 4:21 am
EDM email mass sending is an efficient means of directly reaching customers and is widely used by many companies. However, the problem of email account blocking is always around, troubling marketers. Understanding how to avoid the risk of account blocking and achieve worry-free operation of EDM email mass sending has become a key link for companies to improve marketing effectiveness.
1. Understand the main reasons for email account blocking
1. Too high sending frequency
Some companies, in pursuit of rapid promotion results, send a large number of emails in a short period of time, far exceeding the normal sending frequency threshold specified by the email service provider (ESP). For example, some novice e-commerce sellers are eager to push product information to newly registered users, and send dozens of emails to the oman telegram number database same group of users within a day. This is easily judged as spam by ESP and triggers the account blocking mechanism. ESP usually sets a reasonable daily and hourly sending limit based on industry standards and user feedback to ensure the normal use experience of users' mailboxes.
2. Poor email content
Emails containing a lot of promotional information, exaggerated words and no substantive content are easily marked as spam by recipients, which in turn affects the credibility of the sending domain name and IP. For example, the promotional emails of some weight loss products are full of false slogans such as "slim overnight" and "magic formula", which not only disgust the recipients, but when such marks reach a certain proportion, ESP will take restrictive measures against the sender. In addition, problems such as confusing email format, images that cannot be displayed normally, and poor text layout will also reduce the readability of emails and increase the risk of being judged as spam.
1. Understand the main reasons for email account blocking
1. Too high sending frequency
Some companies, in pursuit of rapid promotion results, send a large number of emails in a short period of time, far exceeding the normal sending frequency threshold specified by the email service provider (ESP). For example, some novice e-commerce sellers are eager to push product information to newly registered users, and send dozens of emails to the oman telegram number database same group of users within a day. This is easily judged as spam by ESP and triggers the account blocking mechanism. ESP usually sets a reasonable daily and hourly sending limit based on industry standards and user feedback to ensure the normal use experience of users' mailboxes.
2. Poor email content
Emails containing a lot of promotional information, exaggerated words and no substantive content are easily marked as spam by recipients, which in turn affects the credibility of the sending domain name and IP. For example, the promotional emails of some weight loss products are full of false slogans such as "slim overnight" and "magic formula", which not only disgust the recipients, but when such marks reach a certain proportion, ESP will take restrictive measures against the sender. In addition, problems such as confusing email format, images that cannot be displayed normally, and poor text layout will also reduce the readability of emails and increase the risk of being judged as spam.