3. Back it up. Use facts and figures from trustworthy sources to back up statements that you make. It’s okay to use customer reviews to support your claims, but it is not okay to self-proclaim your business the best in your town or city. When citing research or supportive data, always cite the source. 4. Mind your SEO. If you produce content online, it needs to be able to be found on search engines.
(known as an algorithm) to find and serve content based on the keywords or search phrases you enter in your search box on Google or Bing. To meet their algorithm requirements, your content should be a minimum of 300 lebanon telegram data words and be centered around a focus keyword your readers will use to search for it. 5. Invite people in.
A clear, relevant call-to-action should be included in the content you create. Your story may be compelling but your prospects want to know what the next steps are in doing business with you. A call-to-action invites your prospects to take these next steps and guides them to a landing page for an offer or other information that is relevant to your product or service. Including a call-to-action in your content is an important step in your overall inbound marketing strategy.