Be bold with branding

[tongfkymm44]

If you’re looking to make some waves with your fintech marketing, branding is the place to start. The first (and last) thing people will interact with is your brand, so you want to make sure it’s awesome.

You can have the best content out there, a fantastic social media strategy, and a great mobile-friendly platform, but if your brand looks like it was created right around the time dinosaurs roamed the Earth, I can tell you it's not going to go well.

Of course, branding is specific to each company’s culture and the demographics it targets. If you’re targeting young people, don’t be afraid to be bold with your branding. Whether you want to convey a strong, powerful, buy cell phone number list and imposing feeling, or you’re brave enough to use a big splash of color, it’s imperative to keep things fresh and memorable to avoid falling into the “nothing.”

Bottom line: Establish a branding strategy from the start and make sure everything stays consistent throughout your marketing campaigns. Your company's identity should be seen beyond your office.

Engage, engage, engage
Engagement with your target audience in your marketing campaigns can be one of the most important factors in your long-term strategy. Whether it's in the comments section of an Instagram or Facebook post, a reply to an email or tweet, or a conversation on LinkedIn, engagement should be the number one priority for promoting your brand on social media.

Too many companies ignore or turn a blind eye to their consumer engagement and it’s one of the biggest red flags we see. Keeping someone available to handle the social feed, keep chatting and feedback coming through the comments section, tagged images or individual tweets is undeniably powerful in sharing the message and personality of the company and the staff who work there.

The community manager must create a personal experience for their clients and potential clients to see.

It's a great way to boost brand awareness and promote your company without the hassle of fancy graphics or well thought out punchlines. The consumer appreciates this simple, raw human touch and other people who are considering engaging with your brand respect it.

Bottom line: ensure a clearly defined engagement strategy and stay active on social media through interactions with your customers (phone, email, chat). Before you know it, more people will want to interact with your brand.

Be smart with campaigns
You've never had more options and opportunities than you do now when it comes to advertising campaigns. The problem we see with many financial companies is that they are not marketing for the year we live in.

Fintech marketing should aim to create an impact where most of the attention is directed to that target audience. But many companies still use TV ads and radio commercials when they should be using Google, YouTube, and Facebook ads. Setting up social media and Google ad campaigns with reasonable budgets, demographics, interests, keywords, images, and calls to action is critical to success today.

Everything can be optimized with a couple of clicks of a button. Compare that to a billboard or a TV ad. And thanks to digital marketing, we can also measure how effective that campaign is.

Billboards, TV and radio are dying markets with limited attention spans. Instead, opting to target a very specific niche of your chosen platform to make the most of the marketing tools available is incredibly smart.

It may seem easy to create a fintech marketing strategy based on excellent and impactful advertising, but you need the knowledge of optimization.