Even if you already have a marketing plan, you can still reap these benefits by keeping it up-to-date. View Previous Blog Post How to Determine Your Target Audience Avatar of Pulse MarketingBy Pulse MarketingReading time: 6 mins Topics: Marketing Strategy So you’ve created an incredible product or service – congratulations! Now comes the hard part – letting people know what it is, and why they should buy it.
You might be wondering why determining your target audience is so important. Well, if you don’t target your product at the right people, it won’t sell well. Here’s a story from Robert Bloom’s “The Inside Advantage” oman telegram data that was recounted in an article by Forbes: “P&G struggled to sell its Swiffer Wet Mop because it thought the target audience were women who wanted a product with convenience. It turned out that Italian are far more interested in cleaners with strength, which prompted P&G to completely rework its messaging.
Swiffer a huge success in Italy.” Getting to know your audience will help you effectively market your product, so follow the steps below to get started: Get to know your product. When we say “get to know your product,” we’re not questioning your knowledge of it. You’re the expert when it comes to what you’ve created, but knowing how to market it is another ballgame.