There's a good reason why video content is growing in popularity. According to research, downloading and watching videos will account for 82 percent of all internet traffic by 2022.
Videos are especially sought after because they are great at engaging users and help convey a lot of information without overwhelming the viewer. You can produce a wide range of content types using video. Here are a few of them, shall we?
Tutorials
You can produce instructional videos that explain how your products work or cover broad topics related to the business. For example, a cosmetics company could produce makeup tutorials without having their products as the main topic. Another option is for an online pet store to produce dog training videos without including any of their own products. Showing off your knowledge while increasing traffic and engagement on your website are the goals of the tutorial.
They have a short video tutorial demonstrating how to use their service on their logo creation page. The process is described in the video by a member of the company's staff, which adds to the appeal of the video and helps humanize the company.
Current events.
When you want to provide updates on developments in denmark whatsapp data your business or industry, you can also think about making videos. The launch of a new product or the announcement of an event you are organizing are two examples.
Informative information
Videos can be used to convey information. You could make a video based on an existing blog post you already have on a certain topic, for example, and embed it there. It becomes more engaging because people have the option to read or watch your content as a result.
Plagiarism detection tool Copyleaks is another example of a company that benefits from using video content. They have a video demonstrating what they do on their homepage. One could argue that this is much more engaging than a paragraph of text.
A description of the platform's functionality is provided along with an explanation of why users would benefit from using a plagiarism detection tool.
Improve audience experience.
Potential customers will find your site much more attractive if you can offer real value with your content.
Let's look at some of the types of content you could be producing to deliver real value to your target audience.
Effective (and free) tools.
One way to add value for your prospects is to create free tools like calculators and surveys. By giving your audience access to these resources, even if they aren’t yet customers, you can ensure that they can use your website and find useful information.
An example comes from Helix Hearing Care, a company that provides hearing aids to its hearing impaired customers.
On their website, you can take a free online hearing test to determine if you have hearing loss.
Practical instructions.
How-to guides are comprehensive pieces of information that you can use to further inform your audience. They are usually written instructions or video tutorials, as I mentioned, and they describe the entire procedure for carrying out a certain action.
FreshBooks, a company that offers accounting software for small and medium-sized businesses, is an example of a company that offers value through practical guides. Their manual on how to write an effective invoice letter is a great example.