If that doesn’t convince you that content marketing is worth investing in, some statistics might. According to the Content Marketing Institute, 80 percent of business to business marketers have a content marketing strategy, and over half of B2B marketers plan to increase their spending on content marketing in the next year. There’s also buyer perception, which is important to consider. According to the 2016 Content Preferences Survey done by the DemandGen Report, 51 percent of B2B buyers rely on content to research and make B2B purchasing decisions, and 47 percent consumer three to five pieces of content before they contact a salesperson.
! It’s easy to see why content marketing is so important, so taking steps to ensure that you’re staying on track with your own content creation is important. Sometimes it can seem like a chore – after all, you have qatar telegram data to continuously create content to make sure that you’re staying engaged with consumers. That’s why we made an editorial calendar checklist to help you out.
An editorial calendar is a simple and effective tool that helps you plan, stay organized, and follow through with your plan. At Pulse we use a spreadsheet to create our editorial calendars. Our editorial calendar for blogs has a few of the following elements: Who: We specify who exactly will be creating the content. At Pulse, we have a dedicated content writer and editor, who takes care of the blog posts.