How to create an Inbound Marketing strategy (from scratch)
Posted: Wed Jan 22, 2025 5:13 am
Creating an inbound marketing strategy from scratch isn’t always easy but it’s absolutely vital for every business, regardless of what you do. When done effectively, inbound marketing can be a powerful driver of sales and growth.
Creating an effective strategy requires creativity and ingenuity at many levels of the process. The good news is that there is a recipe for success, and it all starts with content. Content will be the driving force behind your buy democratic donor email database list company’s social strategies, search strategies, and authority-building strategies.
Inbound Marketing
Create the buyer persona
Before defining the content strategy, we'll start with the basics. Who is our audience? An important first step that is often overlooked is determining exactly who we want to target and tailoring our content to fit their needs and desires.
For example, if we run a studio camera rental store, the target audience for our content (and services) is most likely producers and industry professionals who are looking for relevant information to help them make an informed decision. Once we have our ideal audience defined, we can begin to figure out what type of content would be most appealing to them.
Content marketing: your best tool
Once you've identified who is going to visit your website, you can begin to figure out how you can help them get there.
In Inbound Marketing, content is understood as everything that serves to attract your buyer persona, convert them, close a sale (they become a customer) and of course build loyalty (or love). In other words, content is the “bait” to attract potential customers, make them interested in our brand and end up buying our products or services through the different calls to action (CTAs) that we will show them throughout their customer journey.
Content strategies
Some of the most common content formats are: blogs, downloadable PDFs, eBooks, infographics, videos, newsletters, webinars and podcasts. There are many options, but whatever you choose, you should always keep the following in mind:
It must provide value to the user, which is why it is important to adapt the content to what your buyer persona is looking for. Not everything is worth it, in fact, one of the advantages of defining your buyer persona is precisely that they will tell you what type of content they are looking for and are interested in, so… listen!
Content should respond to the brand's branding, but not be product-focused.
Should be published regularly
Creating an effective strategy requires creativity and ingenuity at many levels of the process. The good news is that there is a recipe for success, and it all starts with content. Content will be the driving force behind your buy democratic donor email database list company’s social strategies, search strategies, and authority-building strategies.
Inbound Marketing
Create the buyer persona
Before defining the content strategy, we'll start with the basics. Who is our audience? An important first step that is often overlooked is determining exactly who we want to target and tailoring our content to fit their needs and desires.
For example, if we run a studio camera rental store, the target audience for our content (and services) is most likely producers and industry professionals who are looking for relevant information to help them make an informed decision. Once we have our ideal audience defined, we can begin to figure out what type of content would be most appealing to them.
Content marketing: your best tool
Once you've identified who is going to visit your website, you can begin to figure out how you can help them get there.
In Inbound Marketing, content is understood as everything that serves to attract your buyer persona, convert them, close a sale (they become a customer) and of course build loyalty (or love). In other words, content is the “bait” to attract potential customers, make them interested in our brand and end up buying our products or services through the different calls to action (CTAs) that we will show them throughout their customer journey.
Content strategies
Some of the most common content formats are: blogs, downloadable PDFs, eBooks, infographics, videos, newsletters, webinars and podcasts. There are many options, but whatever you choose, you should always keep the following in mind:
It must provide value to the user, which is why it is important to adapt the content to what your buyer persona is looking for. Not everything is worth it, in fact, one of the advantages of defining your buyer persona is precisely that they will tell you what type of content they are looking for and are interested in, so… listen!
Content should respond to the brand's branding, but not be product-focused.
Should be published regularly