Digital Transformation How should I do it?

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Since the advent of the Internet, a new era in business transformation has begun. It is not just about changing the way things are done, but also about changing the way they are done in their core, adapting to new technologies, processes and work methodologies.

To successfully digitally transform a company, there are four main focuses. The first and most important for all companies is to increase productivity. Obviously, by implementing the digitalization of processes, this will help to increase profits, since our employees will dedicate only the time strictly necessary to processes that are merely administrative or manual.

The second focus for a transformation in a company is our client. We will have an easier time communicating with the client and we will be able to give them a higher quality service. Right now, recommendations or word of mouth, as it is now called, are crucial for a good evaluation both on social networks and on a personal level. After-sales service is also improved lastdatabase since the client has more channels of communication. At this point you can go much further and build customer loyalty by offering them much direct mail mortgage marketing list more tailored offers, since you know their preferences thanks to a good analysis of results.

The third focus is the redesign of your products and the transformation of them into a much more effective service. You must create a formula of understanding within your company that restructures the existing offer.

The fourth focus, and it is actually the most important, is the internal and external organization of the company. In order to carry out a digital transformation that is beneficial, you must start from within, that is, with the staff, who must receive adequate training in the changes that are going to be made in terms of processes as well as in the general policies of the company. It is possible that many of the profiles you need are not within the company, in the area of ​​content, social networks, CRM, security, etc.

Our advice is that if you are not sure where to start a digital transformation, you should create a strategy of where you are and where you want to go. Assess whether the changes you are going to make will be profitable in the short and medium term. First, you always have to define, evaluate and plan the digital strategy and then implement a process within the transformation.

You should also be clear that a digital transformation is not a business but rather it should be part of your business and will help you achieve your goals.