Effective advertising for dental and orthodontic clinics
Posted: Wed Jan 22, 2025 5:33 am
Competition on the market in almost every industry is huge. Every year, thousands of companies are created, which fight to gain customers in various ways. The dental sector in particular is developing surprisingly quickly, posing more and more challenges to the owners of offices. New technologies, changing trends and patient preferences are constantly emerging , to which they must adapt. However, with them appear wide promotion opportunities - their skillful use will certainly bring large profits and will translate into a positive brand image.
How can you convince your audience that your practice is the best in the area? What are the limitations of advertising in the dental industry? Where should you start and what tools should you use to ensure that your marketing efforts bring the intended results? We answer these and many other questions in the following blog post. We encourage you to read it!
Contents
Promotion of dental and orthodontic clinics - medical marketing
Marketing for Dental and Orthodontic Clinics - Why Is It Worth It?
Advertising for Dental and Orthodontic Clinics - Where to Start?
Effective tools and tactics for promoting a dental practice
Summary
Promotion of dental and orthodontic clinics - medical marketing
Dental clinics provide medical services - they treat teeth, perform numerous preventive procedures, and also take care of the general oral health of patients. For this reason, a slightly more cautious approach to promotion is necessary, because medical marketing is associated with certain restrictions, precisely defined in the laws. Unfortunately, even drawing up an extremely detailed and well-thought-out strategy without taking the regulations into account may result in a penalty. We write more about the marketing of health services in another post on our blog, which we cordially invite you to read! You will learn from it what specific laws regulate the promotion of companies in the medical industry and what to watch out for.
1. Marketing for Dental and Orthodontic Clinics - Why Is It Worth It?
When you think about advertising a dental office, you probably have one goal in mind, which is to get more patients . This is definitely one of the main reasons why it is worth investing in promotion, but certainly not the only one. It is true that a properly designed and implemented marketing strategy , developed on the basis of market analysis, will help reach a wider audience and build brand awareness.
An accurate ad will also help you get ahead of your competition - this is especially useful in large cities, where there are plenty of orthodontic clinics. It gives you a chance to convince recipients that it is your clinic that they should go to. By emphasizing the company's distinguishing features, its values and advantages in campaigns, you gradually build a positive image, which is the basis for attracting customers.
Thoughtful marketing is also an opportunity to build trust among patients . It is worth creating a lot of valuable content that you will then publish on your clinic's website or social media, because sharing specialist knowledge will make your brand perceived as professional. When you manage to achieve this, you will gain a group of loyal customers and a chance that they will recommend the clinic to friends or family.
1.1 Restrictions on advertising dental practices
Unfortunately, due to the specificity of the industry, there are certain restrictions on promoting dental services . The problem is that the concept of advertising has not been properly defined, which is why it is impossible to clearly panama telemarketing data answer what activities in this matter are allowed and what are not. Article 14 section 1 of the Act of 15 April 2011 on medical activity states that:
"An entity performing medical activity shall make publicly available information on the scope and types of health services provided. The content and form of this information may not have the characteristics of an advertisement."
Penalties related to non-compliance with these provisions are included in the Code of Petty Offences. According to Article 147a § 1 and § 2 of this Act:
"Anyone who performs medical activities or runs an animal care facility without the required entry in the register or records shall be subject to the penalty of arrest, restriction of freedom or a fine" "The same penalty shall apply to anyone who publicly provides information on the scope and types of health benefits or veterinary medicine services provided in the form and content of an advertisement".
It is worth emphasizing, however, that informing about the services provided is not punishable , just as emphasizing which specialists work in the clinic, on what equipment and what specific procedures they perform. This gives many possibilities, but it is important to remember to be guided by the principles of ethics.
Dental office advertising
2. Advertising for Dental and Orthodontic Clinics – Where to Start?
To start promoting your dental or orthodontic services correctly, you must first take care of the absolute foundation in terms of marketing and image of your brand - the visual identification system . Before you start designing and implementing ads, make sure that you have well-designed even the most basic graphic aspects, such as: brand logo, key visual, brand colors or the nature of communication.
If you want to learn more about the creation and elements of a visual identification system, please read our previous article:Visual Identification System - what is it and why is it worth taking care of?
Once you have the basics of your brand visual system in place, you can start advertising. To do this effectively:
Use social media.
Constant, regular publication of interesting posts and graphics can attract many people interested in dental and dental-related topics , who will most likely use your services in the future. This process is of course long-term, it is not a sprint, but a marathon - regularity, consistency and patience are therefore key in this topic.
Create marketing campaigns.
Starting from designing effective and aesthetic marketing graphics , through writing encouraging texts to implementing in Google Ads or Facebook Ads . This step is relatively similar to publishing regular posts on our social media, but thanks to the possibilities of promotion you have the opportunity to reach a much larger group of recipients, and therefore, acquire more potential customers.
Make sure your website is well-designed, aesthetically pleasing and converts well.
As you already know, it is very difficult to exist on a larger scale today without having your own website, which is why it is so important for your clinic or office to have a presence on the web. A website is the virtual business card of your dental office . It is the first place where patients visit to learn about available services, and then decide whether they want to use them. It can be a simple landing page with basic information for visitors, or it can be an extensive page with a regularly maintained blog, news, a contact form and many tabs. Of course, the latter option will be positioned much better in the Google search engine, convert better and retain more potential customers , but even having a landing page is definitely a big plus for the brand. It is crucial that the website is visually attractive, easy to navigate and contains information about the services offered and contact details.
Clear design and intuitive navigation will make it easier for potential patients to find the information they need and contact your clinic.
Take care of your clinic's printed marketing elements.
Of course, digitalization is almost everywhere these days, but in the case of offices, salons and other places where clients physically come, it is worth taking care of the physical aspects of marketing. A client who comes to your clinic should always have the opportunity to receive a business card (branded or personal), thanks to which he will be able to call if necessary, or at least a leaflet , if he needs to analyze whether he wants to use your services. Catalogs , posters or billboards are already secondary advertisements, but properly designed and distributed can also have a very high power .
Collaborate with influencers.
The dental and orthodontic industry is one that all people benefit from. It is not limited by age, wealth or geography, so even influencers who do not specialize strictly in promoting the health or medical industry can help you promote your brand.
How can you convince your audience that your practice is the best in the area? What are the limitations of advertising in the dental industry? Where should you start and what tools should you use to ensure that your marketing efforts bring the intended results? We answer these and many other questions in the following blog post. We encourage you to read it!
Contents
Promotion of dental and orthodontic clinics - medical marketing
Marketing for Dental and Orthodontic Clinics - Why Is It Worth It?
Advertising for Dental and Orthodontic Clinics - Where to Start?
Effective tools and tactics for promoting a dental practice
Summary
Promotion of dental and orthodontic clinics - medical marketing
Dental clinics provide medical services - they treat teeth, perform numerous preventive procedures, and also take care of the general oral health of patients. For this reason, a slightly more cautious approach to promotion is necessary, because medical marketing is associated with certain restrictions, precisely defined in the laws. Unfortunately, even drawing up an extremely detailed and well-thought-out strategy without taking the regulations into account may result in a penalty. We write more about the marketing of health services in another post on our blog, which we cordially invite you to read! You will learn from it what specific laws regulate the promotion of companies in the medical industry and what to watch out for.
1. Marketing for Dental and Orthodontic Clinics - Why Is It Worth It?
When you think about advertising a dental office, you probably have one goal in mind, which is to get more patients . This is definitely one of the main reasons why it is worth investing in promotion, but certainly not the only one. It is true that a properly designed and implemented marketing strategy , developed on the basis of market analysis, will help reach a wider audience and build brand awareness.
An accurate ad will also help you get ahead of your competition - this is especially useful in large cities, where there are plenty of orthodontic clinics. It gives you a chance to convince recipients that it is your clinic that they should go to. By emphasizing the company's distinguishing features, its values and advantages in campaigns, you gradually build a positive image, which is the basis for attracting customers.
Thoughtful marketing is also an opportunity to build trust among patients . It is worth creating a lot of valuable content that you will then publish on your clinic's website or social media, because sharing specialist knowledge will make your brand perceived as professional. When you manage to achieve this, you will gain a group of loyal customers and a chance that they will recommend the clinic to friends or family.
1.1 Restrictions on advertising dental practices
Unfortunately, due to the specificity of the industry, there are certain restrictions on promoting dental services . The problem is that the concept of advertising has not been properly defined, which is why it is impossible to clearly panama telemarketing data answer what activities in this matter are allowed and what are not. Article 14 section 1 of the Act of 15 April 2011 on medical activity states that:
"An entity performing medical activity shall make publicly available information on the scope and types of health services provided. The content and form of this information may not have the characteristics of an advertisement."
Penalties related to non-compliance with these provisions are included in the Code of Petty Offences. According to Article 147a § 1 and § 2 of this Act:
"Anyone who performs medical activities or runs an animal care facility without the required entry in the register or records shall be subject to the penalty of arrest, restriction of freedom or a fine" "The same penalty shall apply to anyone who publicly provides information on the scope and types of health benefits or veterinary medicine services provided in the form and content of an advertisement".
It is worth emphasizing, however, that informing about the services provided is not punishable , just as emphasizing which specialists work in the clinic, on what equipment and what specific procedures they perform. This gives many possibilities, but it is important to remember to be guided by the principles of ethics.
Dental office advertising
2. Advertising for Dental and Orthodontic Clinics – Where to Start?
To start promoting your dental or orthodontic services correctly, you must first take care of the absolute foundation in terms of marketing and image of your brand - the visual identification system . Before you start designing and implementing ads, make sure that you have well-designed even the most basic graphic aspects, such as: brand logo, key visual, brand colors or the nature of communication.
If you want to learn more about the creation and elements of a visual identification system, please read our previous article:Visual Identification System - what is it and why is it worth taking care of?
Once you have the basics of your brand visual system in place, you can start advertising. To do this effectively:
Use social media.
Constant, regular publication of interesting posts and graphics can attract many people interested in dental and dental-related topics , who will most likely use your services in the future. This process is of course long-term, it is not a sprint, but a marathon - regularity, consistency and patience are therefore key in this topic.
Create marketing campaigns.
Starting from designing effective and aesthetic marketing graphics , through writing encouraging texts to implementing in Google Ads or Facebook Ads . This step is relatively similar to publishing regular posts on our social media, but thanks to the possibilities of promotion you have the opportunity to reach a much larger group of recipients, and therefore, acquire more potential customers.
Make sure your website is well-designed, aesthetically pleasing and converts well.
As you already know, it is very difficult to exist on a larger scale today without having your own website, which is why it is so important for your clinic or office to have a presence on the web. A website is the virtual business card of your dental office . It is the first place where patients visit to learn about available services, and then decide whether they want to use them. It can be a simple landing page with basic information for visitors, or it can be an extensive page with a regularly maintained blog, news, a contact form and many tabs. Of course, the latter option will be positioned much better in the Google search engine, convert better and retain more potential customers , but even having a landing page is definitely a big plus for the brand. It is crucial that the website is visually attractive, easy to navigate and contains information about the services offered and contact details.
Clear design and intuitive navigation will make it easier for potential patients to find the information they need and contact your clinic.
Take care of your clinic's printed marketing elements.
Of course, digitalization is almost everywhere these days, but in the case of offices, salons and other places where clients physically come, it is worth taking care of the physical aspects of marketing. A client who comes to your clinic should always have the opportunity to receive a business card (branded or personal), thanks to which he will be able to call if necessary, or at least a leaflet , if he needs to analyze whether he wants to use your services. Catalogs , posters or billboards are already secondary advertisements, but properly designed and distributed can also have a very high power .
Collaborate with influencers.
The dental and orthodontic industry is one that all people benefit from. It is not limited by age, wealth or geography, so even influencers who do not specialize strictly in promoting the health or medical industry can help you promote your brand.