Phases of Marketing Audit
Posted: Wed Jan 22, 2025 5:43 am
Marketing Audit
For a marketing audit to really serve as an instrument for detecting growth opportunities for a company, it requires certain phases or stages. They are the following:
Phase 1: Research
At this stage, an analysis of the environment is carried out, both internal and external. This allows us to know what position the company is in and what tools it has to take advantage of its opportunities; at the same time, it overcomes its weaknesses.
Phase 2: Evaluation of the Main Marketing Actions
Evaluating each of the variables to determine their level of efficiency is essential for examining the company's customer portfolio. This portfolio is what keeps it running.
Phase 3: Data Comparison
Once the data has been collected and studied, it can be compared with the hungary whatsapp number database information that the company has on its marketing. There is always an exchange of opinions before giving a diagnosis.
Phase 4: Final Report
This report should be based on the various areas of work that had been specified when the auditor began the work.
Phase 5: Presentation
The audit is presented to the company executives to implement everything proposed in the report. This constitutes the action plan.
Phase 6: Follow-up
Positive audit results will never be achieved if everything proposed is not followed up on, even when the proposed actions have already begun to take place.
It is important to note that Digital Marketing is one of the areas with the greatest development today. It is essential to carry out an audit of the different online strategies of companies to optimize resources and achieve the desired ROI .
For a marketing audit to really serve as an instrument for detecting growth opportunities for a company, it requires certain phases or stages. They are the following:
Phase 1: Research
At this stage, an analysis of the environment is carried out, both internal and external. This allows us to know what position the company is in and what tools it has to take advantage of its opportunities; at the same time, it overcomes its weaknesses.
Phase 2: Evaluation of the Main Marketing Actions
Evaluating each of the variables to determine their level of efficiency is essential for examining the company's customer portfolio. This portfolio is what keeps it running.
Phase 3: Data Comparison
Once the data has been collected and studied, it can be compared with the hungary whatsapp number database information that the company has on its marketing. There is always an exchange of opinions before giving a diagnosis.
Phase 4: Final Report
This report should be based on the various areas of work that had been specified when the auditor began the work.
Phase 5: Presentation
The audit is presented to the company executives to implement everything proposed in the report. This constitutes the action plan.
Phase 6: Follow-up
Positive audit results will never be achieved if everything proposed is not followed up on, even when the proposed actions have already begun to take place.
It is important to note that Digital Marketing is one of the areas with the greatest development today. It is essential to carry out an audit of the different online strategies of companies to optimize resources and achieve the desired ROI .