Marketing for gastronomy and hotels - how to promote your brand online

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1. Online Marketing - Why It's Important for the Hotel and Restaurant Industry
The Internet is undeniably an endless and constantly developing source of knowledge on every topic. This is where people who are interested in booking a hotel, finding a new, good restaurant, or looking for catering equipment for their business enter their queries. The network gives us huge opportunities to reach new recipients and it is worth taking advantage of it. Although online promotion may seem simple, it is worth thinking through and planning this process in the right way - thanks to this, we will not burn through the budget and will gain the opportunity to communicate directly to our niche.

Promoting a restaurant, hotel or other brand from the catering industry online is a complex process - you should not limit yourself to one channel, but constantly look for new ways to interest the recipient. Due to the high competition, it is worth following trends, and these, as we know, are most noticeable on the Internet. A huge advantage of operating online is the ability to constantly monitor results and optimize your actions based on them. Thanks to this, we gain real data about our recipients, which we can later use in designing communication for them.

1.1 Marketing for gastronomy and hotels - who does it concern and why is it needed?
Marketing in the catering industry , as we mentioned earlier, is not only about advertising restaurants or bars, but also hotels and even stores that supply such businesses with packaging or equipment. For this reason, it is an extremely broad topic that requires proper planning.



If you are wondering why online marketing is needed , we come with an explanation. Firstly, it gives you a great chance to strengthen the bond with the customer. They have a chance to keep up with events in the company without leaving home. If a given brand is active on the Internet, it constantly reminds recipients of itself, thanks to which it stays in their minds for longer. Another reason why it is worth communicating online is the fact that during the lockdown, the number of businesses present on the Internet has increased significantly. Brands have adapted to the changes, thanks to which completely new channels of reaching them have been formed. Recipients have started to spend much more time in the digital space. Advertising online gives you a chance to reach people interested in your services directly (if you do it in a thoughtful way, of course). Implementing marketing that will bring the expected results requires proper consideration.

Gastronomic marketing is an activity that includes both online promotion and elements within your business, such as arranging the space appropriately or offering customers special discounts. It requires experience and constant acquisition of knowledge to stay up to date with current trends. In the following part of the post, we will present what to remember when planning this process.

1.2 What to remember when planning marketing for restaurants and hotels
There are some universal rules for creating marketing that are worth remembering regardless of the nature of our industry, such as:

Determine the goal of your marketing activities - are they supposed to encourage people to order online, visit your premises, or maybe use a discount coupon?

Market and competition analysis - before implementing a marketing campaign, it is always worth examining what is currently happening on the market, what the competition is advertising and what is in demand among our potential customers.

Create customer personas - before you start creating a marketing cayman islands telemarketing data campaign, you need to know who it is intended for so that you can choose the appropriate message type and graphic style.

Choose the right promotion channels - some services or products will be much better received when you advertise them on TikTok, and others on Facebook. It is therefore worth analyzing the target group - one of our previous posts may be helpful in choosing the right channels - Which social media are suitable for use in business?

Use catchy slogans - people like it when what they read sounds sonorous, rhymes, or has a hidden meaning.

Moreover, when creating marketing for a catering company, it is worth using images - the saying "people eat with their eyes" is most appropriate, and high-quality, well-lit photos presenting delicious dishes are often able to encourage better than any slogan.

2. Hotel/restaurant marketing - useful tools and methods for acquiring new customers
Since we have already emphasized the enormous possibilities that the Internet offers us in terms of promoting companies in the catering and hotel industry , it is now worth mentioning specific tools that will help us acquire Clients from our niche. It is important to reach out especially to those located in locations adjacent to where the company is located.

2.1 Company Profile on Google
Google Business Profile , formerly Google My Business , is an online presence for your brand profile that lets you decide what information you want to share in Search and Google Maps.

Creating this free profile is a great way to increase your visibility on Google services. Information from your Google business account can appear on Google Search, Google Maps, and Google Shopping.

A Google Business Profile is only available to businesses that have contact with customers. This includes those with a physical location (such as a restaurant or store) and those that provide services by meeting customers in other locations (such as consultants or plumbers).

Whether you’re looking for foot traffic or web traffic, Google is the number one reference point for search. A Google Business Profile helps ensure that people find your business when they search for products and services like yours in their area.

Google My Business shows searchers where and how to visit your business. A Google Business Profile also improves your local SEO. Your local business listing appears when someone searches for a location with similar services on Google Maps.