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The strategic alliance as a business opportunity

Posted: Sun Dec 22, 2024 8:12 am
by samiaseo222
Rapid technological development, constant change and, above all, increasing globalisation are the hallmarks of the modern world, where independent operation of even the strongest organisations is increasingly unlikely to achieve its goals. Homogenisation of consumer tastes and the expansiveness of global giants mean that cooperation is very often the key approach to competing effectively.

Among the many possibilities for cooperation, a philippine cp number very attractive and popular one in recent times is the strategic alliance a form of cooperation between competitors who have decided to jointly carry out an undertaking by combining and coordinating their resources, means and skills. Most often, alliances are formed by companies in the automotive, technology and aerospace sectors. Elementary examples of cooperation are the strategic alliance between Fiat and Chrysler or that of LOT Polish Airlines with Star Alliance.


The main factor that drives companies to decide on a strategic alliance is risk reduction. Cooperation between two or more companies means that the risks of the project are shared between the partners, each of which retains its organisational independence. In addition, the costs of the union are lower than those of an investment made by each party separately, which in turn allows the company to diversify its product portfolio thanks to savings. According to Anna Pietruszka-Otryl from the Chair of Organisational Behaviour at the University of Economics in Krakow, thanks to strategic alliances, companies become more courageous in entering new sectors, previously unknown to one of the parties, because they feel supported and introduced by a company with an established position in a given market.

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Alliances also enable a significant reduction in production costs and increased benefits from economies of scale. Joint purchasing by cooperating companies improves the negotiating position vis-à-vis suppliers and enables volume and contractual discounts. In addition to price advantages, alliances also favour savings in delivery times and dates, which is particularly important in sectors where delivery times are an essential factor for success, for example just-in-time production.