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Carrying out a good email marketing campaign has become essential if you want to reach the user and impact them in the right way. Any email marketing campaign must take into account two formats in the same email delivery: Emails in HTML format . This is the most common display method in the most commonly used inboxes today. Plain text emails . A format that, despite being used less and less, is perhaps more effective. Its use is focused almost exclusively on those email managers that do not allow images to be shown. However, brands that choose to work correctly with this format achieve, from the start, a greater differentiation from the competition. Here are 15 tips that can help you build a great plain text email campaign: TABLE OF CONTENTS 1.- Show closeness by personalizing your emails 2.- The subject must be concise 3.


- Attention-grabbing content 4.- Use bold to highlight gmx email list
what is important 5.- The smaller the extension, the greater the attraction 6.- Use simple calls to action 7.- Don't forget to include links in plain text emails 8.- Choose the font and color for the text typography well 9.- Respect the blank spaces 10.- Use a professional emailing platform 11.- Don't leave the automatic version 12.- Don't forget that plain text is not a copy of the HTML version 13.- 14.- Make copy comparisons 15.- The perfect result is the sum of the two versions HTML and plain text 1.- Show closeness by personalizing your emails It is not the same to start an email with a "Dear Customer" that "Dear Mr. Garcia" either "Dear Jose«. A user seeks to feel confident with the messages he receives.