Content architecture
The structure of your website should be geared towards helping users find what they need. Everything should be in the right place and easy to find:
Navigation should be intuitive
Main menu with the most important sections.
Breadcrumbs so the user knows where they are (if your website is an e-commerce or has a large amount of content).
Internal links or buttons that guide towards conversion as CTAs (Call to action).
Clear content hierarchy
Titles and subtitles that capture attention and correctly describe the content
Short, easy-to-read paragraphs
Content that meets the user's search intent
Visual elements that support the message
Key elements that trigger conversion
This is where most websites fail. You need these elements well optimized:
Forms that work correctly
Ask only for the necessary data
Clean and responsive design
Clear error messages
Immediate confirmation
Strategic CTAs
Texts that invite action
Colors and formats that stand out
Location in "hot" areas of the web
Adequate size and space
Elements of trust
Testimonials from real clients
Logos of real client companies that endorse you
Quality seals
Success stories with demonstrable results
Speed and technical performance
Google says it clearly: if your website takes more than 3 seconds to load, electrical contractors email lists you lose more than 50% of visits. That's why you need to:
Basic optimization:
Images that have the appropriate weight (use webp formats for example to have the best compression)
Set the cache to reduce loading times
Clean and optimized code
Have a quality hosting or server
Seamless mobile experience
Responsive design and one that is designed for mobile browsing
Easy-to-touch buttons on mobile screens
Legible or good-sized texts
Menus adapted to different resolutions
Action Plan: Where to Start
Generate business!
Ok, all this information is very good, but where can you start? You can, for example, contact us
and we will help you improve the conversion of your website, but here are the first steps:Analyze your current situation
Review your current conversion rate, establish a baseline, and compare it to industry averages. Is there room for improvement?
Identify where you are losing users, why they leave without converting.
Measure your website's loading time, establish a baseline, and see what you can optimize to improve it.
Optimize the basics
Improve titles and descriptions
Check the forms for errors or crashes.
Optimize images to make loading as fast as possible.
Improve user experience
Simplify navigation
Add elements that give confidence to the user (such as seals, guarantees, awards, etc.).
Provide examples of success stories, customer reviews, ratings, etc.
Optimize CTAs and make them stand out from the rest of the content.
Simplify forms or purchasing processes as much as possible (do not ask for things that you do not need in a first interaction and that you can ask for later).
Measure and adjust
Implement conversion tracking if you don't have it.
Run A/B tests to test variants.
Analyze the results and improve.
Tools you need
Here are some basic tools you can use to start analyzing your landing page conversion and see where you can improve it:
Google Analytics
The basic tool that you can't do without. To measure user behavior, see where they enter, analyze how they navigate, see the % of conversions by type of page/content, detect opportunities for improvement in our product or service landing pages.
Hotjar
To view recordings of real user sessions and analyze how they navigate your website, detect blockages, things they don't understand, or simply see where and why we are losing them without them converting.
GTmetrix and PageSpeed Insights
To analyze the loading speed and see the different elements that we can optimize.
Google Optimize
To run A/B tests and test which changes to different versions of your landing pages work best.
How long does it take to see results?