Find new potential customers
Posted: Sun Dec 22, 2024 8:13 am
Here are some tips to get you off to a good start on Facebook Ads in preparation for Christmas.
As for the Christmas holidays, the customer journey must be considered as a funnel : start by increasing brand awareness and finding new customers to increase the number of people in the low-funnel purchase process, and only then show them specific ads that present your products or services.
Christmas, on Facebook (and in online advertising in general), uk email databasebegins now at the end of September.
Make your brand known
Use the months when there’s less promotional content to build buzz before the holidays. Then, start building awareness so people remember your company when they start their holiday shopping. For example, if you’re launching a great new product, start building awareness now so you can promote it later as a great holiday gift.
Diary: September – October
Targeting: Target audience
Key Tools: Run ads on Facebook and Instagram, retarget videos (if you have them)
Advertising formats: image, video, slideshow, carousel, canvas
Once you’ve started building awareness for your brand, consider ways to grow your customer base. For example, a lead ad lets you collect email addresses from customers who are interested in receiving a newsletter about your holiday gift promotions.
As for the Christmas holidays, the customer journey must be considered as a funnel : start by increasing brand awareness and finding new customers to increase the number of people in the low-funnel purchase process, and only then show them specific ads that present your products or services.
Christmas, on Facebook (and in online advertising in general), uk email databasebegins now at the end of September.
Make your brand known
Use the months when there’s less promotional content to build buzz before the holidays. Then, start building awareness so people remember your company when they start their holiday shopping. For example, if you’re launching a great new product, start building awareness now so you can promote it later as a great holiday gift.
Diary: September – October
Targeting: Target audience
Key Tools: Run ads on Facebook and Instagram, retarget videos (if you have them)
Advertising formats: image, video, slideshow, carousel, canvas
Once you’ve started building awareness for your brand, consider ways to grow your customer base. For example, a lead ad lets you collect email addresses from customers who are interested in receiving a newsletter about your holiday gift promotions.