All URLs should be optimized so that they are understandable and easy to use for web users, while also being easily recognized by search engines (to improve the site's ranking in search results).
SEO URL optimization
We have already figured out what URL means, what its structure is and in what formats it can be written. Why do they need to be optimized? The address of any Internet resource is shown in search results immediately under the page title. To understand its content, web crawlers analyze all the information contained on the page: headings, anchors, URLs and the text in them. The clearer and easier to identify the address, the faster the search engine algorithms (SE) determine the content of this section of the resource.
The organization of the vnpay databasepresentation of information and files on a web resource in a user-friendly way is achieved by assigning logical names and creating descriptions for categories and pages. Simple, convenient URLs significantly simplify the use of the site, especially in cases where visitors want to share a link to your content. If they are long and unreadable, they significantly reduce clickability and the number of reposts.
Of course, search engine algorithms can handle any URL, even the most difficult to read and long, but you shouldn't leave them like that. Try to make all links accessible and informative .
How Existing Search Engines Perceive URLs
For absolutely any PS, gramota.ru and are two different addresses, respectively, different web resources. Consider this point when adding your site to the webmaster console: specify all possible URL versions, and also set up a 301 redirect to the main mirror.
Upper and lower case do not matter in the data transfer protocol and the domain name of the resource, but they do matter in file names, in the query string, and in the path that specifies the location of the files on the server. That is, picture.webp and PICTURE.webp are completely different names for the same image from the point of view of crawlers.
The slash used at the end of the URL of the main page of the site does not affect the results in any way; from the point of view of the search engire the same address for search robots.
But in the file name and path defining their location on the server, the slash will signal different URLs for web crawlers, i.e. ri are two different pages. Consider this when optimizing your site: glue the URL versions with and without the slash with a 301 redirect.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
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