How to follow up with foreign customers more effectively after the foreign trade exhibition
Posted: Wed Jan 22, 2025 6:36 am
Foreign trade exhibitions are important platforms for enterprises to expand international markets and meet potential customers. However, the end of the exhibition does not mean the end of work. Effective customer follow-up is the key to converting exhibition results into actual business. So, after the foreign trade exhibition, how should we follow up with foreign customers more effectively?
1. How often to contact customers
It is ideal to contact customers on the day of the exhibition.
The impression and experience of customers participating in the exhibition is no different from our own feelings when visiting the exhibition. Often after a round of walking, it is almost impossible to remember what russia telegram number database we saw. Therefore, it is particularly important to contact customers on the same day to re-stimulate their memories and strengthen their impressions of the company and related business personnel. In
addition, when we contact customers, we must not just send a follow-up email and leave it at that. Depending on the industry and business you are in, a potential customer at an exhibition may be converted into an actual customer within a week, a month, six months or even a few years.
However, in actual operation, it is undoubtedly a very time-consuming and laborious task for foreign trade salesmen to manually send marketing emails to customers multiple times. Here, it is recommended to use the Geeksend email marketing tool, which allows foreign trade personnel to send emails according to a specific schedule, or send them in a targeted manner according to the specific operations of the recipient, and achieve goals more easily through personalized content.
2. Disagree with the customer’s follow-up strategy
1. High-intent customers
Prioritize following up with high-intent customers and send personalized emails within 24 hours after the exhibition. In the email, thank the customer for their attention and communication at the exhibition, and mention the specific content of the conversation, such as the customer's interest in a certain product or the questions they raised.
1. How often to contact customers
It is ideal to contact customers on the day of the exhibition.
The impression and experience of customers participating in the exhibition is no different from our own feelings when visiting the exhibition. Often after a round of walking, it is almost impossible to remember what russia telegram number database we saw. Therefore, it is particularly important to contact customers on the same day to re-stimulate their memories and strengthen their impressions of the company and related business personnel. In
addition, when we contact customers, we must not just send a follow-up email and leave it at that. Depending on the industry and business you are in, a potential customer at an exhibition may be converted into an actual customer within a week, a month, six months or even a few years.
However, in actual operation, it is undoubtedly a very time-consuming and laborious task for foreign trade salesmen to manually send marketing emails to customers multiple times. Here, it is recommended to use the Geeksend email marketing tool, which allows foreign trade personnel to send emails according to a specific schedule, or send them in a targeted manner according to the specific operations of the recipient, and achieve goals more easily through personalized content.
2. Disagree with the customer’s follow-up strategy
1. High-intent customers
Prioritize following up with high-intent customers and send personalized emails within 24 hours after the exhibition. In the email, thank the customer for their attention and communication at the exhibition, and mention the specific content of the conversation, such as the customer's interest in a certain product or the questions they raised.