What is a listing ad?

[ishanijerin1]

Advantages and disadvantages of listing ads
Success stories of increasing sales with listing ads
summary
Introduction
Hello! I'm Yamazaki from i-Trigger!

When you search for something on the Internet, you sometimes see the words "advertisement" or "sponsor" at the top of the search results. Have you ever thought, "I wish I could advertise my product like this..." or "But it seems like it would cost a lot of money and effort..."?

Does using Google Ads or Yahoo Ads really increase sales?

For those of you who have such questions, I would like to explain the basics of listing ads.

What is a listing ad?

Listing ads (search-related ads) are text ads that appear on the search results screen of search engines such as "Google" and "Yahoo!".

Since ads are only delivered to users who search for specific keywords, and it is possible to effectively approach a demographic that has a certain level of interest in a product or service, it tends to be more cost-effective than other types of web advertising.

Another advantage is that there is no minimum advertising amount, and you can freely set it according to your budget, so you can easily start with a low budget.

Another advantage is that it uses a pay-per-click system where costs are incurred only when a user clicks on an ad, which makes it more cost-effective than other methods.

Advantages and disadvantages of listing ads
First, let's explain the four benefits of listing ads.

You can bid on keywords
Can be delivered to users with high purchasing intent
There is no minimum advertising amount, so you can advertise even with a small amount
It is more immediate and flexible than SEO and is more likely to catch users' attention.
1. You can bid on keywords

In listing ads, multiple advertisers participate in an auction to purchase advertising space.

The ads of advertisers who win the bid will be published, and the process of deciding in advance how much to pay per ad is called "bidding."　

With listing ads, you can set bids for each keyword that users search for.

The advertisements themselves are free to post, but we use a pay-per-click system where you are charged for each click on the ad.

2. Deliver to users with high purchasing intent

Listing ads allow for tailored delivery to each user.

For example, if you are delivering an advertisement for a cram school, which of the following users is more likely to enroll in the school?

　(1) Users searching for the keyword "enroll in cram school"
　(2) Users viewing the "cram school ranking" page

Since the person has already searched for the keyword "enroll," we can imagine that option [1] is more likely to enroll in the cram school.

[2] It seems like the user is interested in cram schools, but it's hard to tell whether they want to join a cram school or are just looking for a popular cram school.

The strength of listing ads is that they can the benefit of using our database deliver ads to pinpoint users with specific needs .

On the other hand, there are many competing companies already advertising, and in many cases the barrier to entry is high. If you are just starting out with listing ads, it is important to first develop a strategy to beat the competition.

3. There is no minimum advertising amount, so you can advertise with a small amount

Since listing ads allow advertisers to set their own budget, they can start with a low budget.

For listing ads, the monthly budget is determined by setting a daily budget. It varies depending on the content of the campaign, but you can advertise from around 200 yen per day, so it is possible to deliver ads for less than 10,000 yen per month.

For listing ads, the overall budget is determined by setting the cost per click. The cost per click can be set from around 10 yen, so the amount charged will vary depending on the number of clicks.