How to visualize the data of your Digital Marketing projects

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Basic requirements :
Prior approach : It is important to have a clear idea of ​​what you want to interpret through the graphics, which KPIs you want to focus on and what the information shown will be used for, since depending on this, some representations or others will be used.
Adaptation of content depending on the recipient, since if the recipient does not understand the data being interpreted, it will be of no use and may also lead to misinterpretations and therefore bad decisions.
Less is more : focus on the important data to avoid overwhelming with data.
Appropriate graphics according to the type of data, not all graphics support fronk oil email database list all types of graphics, since the data trend must be understood quickly.
Storytelling : The order of the data and concepts is important, you should tell them from the most to the least and focus on them. This way, the reader will be placed in the context and will be able to understand more detailed or focused data.
Show a photograph , that is, so that at a glance the reader can get a general idea of ​​the data shown.
Coherence and harmony in colors, there are colors with sociocultural associations, for example red (negative) and green (positive).
Highlight important information so you can spot it quickly.
8 Advantages :
Focus : You can focus on those that are really important for the business.
Speed : If it is necessary to locate a specific piece of data, it will be much easier if it is well organized visually.
Patterns and trends : A piece of data on its own does not say anything, but as a whole it defines how that KPI is behaving.
Comparison of data between different periods, that is, providing context, whether the data is positive or negative.
Cross-reference data , this way the information displayed can be further enriched.
Sharing information between users – collaborative reporting
Data immediacy , updated monitoring is possible according to needs.
Dynamic reports through filters
5 examples of graphs:
Time chart : This type of chart is used to show how data evolves over time, so you can see at a glance what the trend is and assess whether it is as expected or not. It also allows comparisons with other KPIs and other time periods, for example, current year compared to the previous year.

Bar chart : Allows you to see the volume of the data in a very visual way, since the size of the bar is in accordance with the amount that that specific data has achieved, which allows you to quickly see which data has the most weight on the total.

Tables : They are not the most visual graphics but they do allow you to add more information in an orderly manner.

Circulars : Probably the least used today, since they are only valid when few variables of the data are represented (between 2 and 4 at most) since otherwise the reading becomes complicated and does not allow the information to be fully understood.

Indicators : These are perfect graphics to see the status of a goal that has been set, in this way you can easily see if the goal is being achieved or not.

Tools:
There are many tools for data visualization on the market, but some of the best known are:

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Looker Studio: Google's own tool, which receives constant updates. In terms of data crossing, it is not one of the most advanced tools, but at a visual level it allows for quite a few options. Currently, there is also a paid version, although at the moment it is a beta version.


Power BI: Compared to Looker Studio, it is more technically complex, since to use it you need to have knowledge of DAX language. This type of tool allows much more flexibility to cross data sources. It is not 100% free, although it has different plans, depending on your needs.


Tableau: The most complete of the 3 tools, it allows a lot of flexibility in data visualization and data processing, just like Power BI, it has different plans but in this case there is no free version.


The main difference between the three tools is that Tableau and Power BI are more powerful tools at the Business Intelligence level and allow working with data in a more advanced way compared to Looker Studio, which, despite having advanced a lot in recent years, is still far from having the same features, but at a visual level it is a very valid tool for creating reports.