New Google Core Update with new anti-spam policies

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The intention seems clear after several months of reports about how full the SERPs are of SPAM and how other entities like Reddit are dominating the search results. What was announced yesterday is certainly a statement of intent.

A Core Update, this one from March 2024, aimed at showing less content that graphic design email address list can be perceived as being created to attract clicks and that does not contain value for the user.

This Core Update may take up to a month to roll out , according to John Mueller.

So the results may not be seen immediately.

John Mueller's statement on the core update on LinkedIn

Table of Contents
Google's new anti-spam policies
Abuse of expired domains
Content abuse on a large scale
Abuse of Link Building, Site Reputation and Coupon Websites. The so-called Parasite SEO
Google's new anti-spam policies
The new policies, outlined below, are designed to address practices that can negatively impact the quality of Google search results.

Google's intentions are quite serious. Websites that violate its anti-spam policies may appear lower in the results or not appear in the results at all.

They also warn that you may receive manual actions through notifications in Search Console.

Improve your SEO!
Abuse of expired domains
This first measure is intended for all those expired domains that are recovered for very SPAM SEO strategies , for example, putting Casino content within a domain that had a lot of impact in the past as a health information site.

Content abuse on a large scale
This second measure refers to what is normally known as Programmatic SEO or SEO at scale. It refers to when a large number of pages are created with non-original content with the aim of manipulating search results without helping users or providing them with useful information.

This detail is very relevant since Google has explicitly mentioned AI-generated content in a section in this section.

Google mentions AI

Abuse of Link Building, Site Reputation and Coupon Websites. The so-called Parasite SEO
This policy is mainly aimed at websites where third parties publish low-quality content to attract traffic and improve rankings. It is a tactic very similar to link building. Websites with a lot of coupons are often an example of this type of practice as well.

What is attempted to be addressed in this way is to maintain the quality of the content of the websites by punishing in the rankings those that include this type of content on their website.

They specifically mention that this policy does not apply to ads that can be shown to regular readers of a website, so-called native ads.