WhatsApp launched the Communities feature. How can marketers take advantage of it?
Posted: Wed Jan 22, 2025 7:21 am
The word that has guided WhatsApp’s actions this year is: Communities. In April , the company shared with its audience its vision for communities, explaining exactly what we could expect from them and what actions they planned to take to make this new feature a reality.
Well, the time has finally come! Since the beginning of November , WhatsApp has officially started rolling out Communities globally and it will be available to all users over the next few months.
That being said, I'm sure you're wondering how you can be prepared components of a job seekers database for this new feature, right?
The good news is that in this article we are going to explain what this new Communities feature is and how a marketer can take advantage of it.
How will WhatsApp's new communities feature work?
Basically, with this new Communities feature, WhatsApp aims to bring together related chat groups by allowing users to connect multiple group chats under the same category.
For example, you can create a community for your agency or company and then divide discussions into individual groups based on their needs: one for internal communication, another for specific projects, etc.
This way, each individual group will focus on specific topics and your employees will be able to easily navigate between them without missing important information. Additionally, Community moderators will be able to share important information using the Announcement group, available for each Community.
In addition to the Communities feature, WhatsApp has been working on additional features for groups to enable a better experience for Community members – the ability to create in-chat polls, 32-person video calls, and groups with up to 1024 users are some of them, but I’m sure we can expect more updates in the near future.
How can marketers benefit from this new feature?
There are so many possibilities! We gave you an example of how your agency or company can use Communities internally, but this new feature can also help you scale your marketing strategy and create new connections with your clients.
But is it worth it? The short answer is yes. According to Statista , WhatsApp has over 2 billion monthly users and is the world’s leading instant messaging platform. So, as you can imagine, the likelihood that your audience uses WhatsApp is high, and the new Communities feature can be a great trick to start building a conversation with them.
By creating a marketing community for your business, you can:
Increase customer or prospect confidence in your brand;
Have more open and transparent communication with your audience;
Create a sense of belonging among your customers;
Having a source of direct feedback and data generation, understanding the needs, desires and perceptions of your customers;
Last but not least, it strengthens the bond between your company and its audience.
Moreover, if WhatsApp is investing so much effort into developing this feature, it is because communities make sense not only for the app itself, but also for its users. If your audience using WhatsApp is aiming to participate in communities, why shouldn't you create your own?
Well, the time has finally come! Since the beginning of November , WhatsApp has officially started rolling out Communities globally and it will be available to all users over the next few months.
That being said, I'm sure you're wondering how you can be prepared components of a job seekers database for this new feature, right?
The good news is that in this article we are going to explain what this new Communities feature is and how a marketer can take advantage of it.
How will WhatsApp's new communities feature work?
Basically, with this new Communities feature, WhatsApp aims to bring together related chat groups by allowing users to connect multiple group chats under the same category.
For example, you can create a community for your agency or company and then divide discussions into individual groups based on their needs: one for internal communication, another for specific projects, etc.
This way, each individual group will focus on specific topics and your employees will be able to easily navigate between them without missing important information. Additionally, Community moderators will be able to share important information using the Announcement group, available for each Community.
In addition to the Communities feature, WhatsApp has been working on additional features for groups to enable a better experience for Community members – the ability to create in-chat polls, 32-person video calls, and groups with up to 1024 users are some of them, but I’m sure we can expect more updates in the near future.
How can marketers benefit from this new feature?
There are so many possibilities! We gave you an example of how your agency or company can use Communities internally, but this new feature can also help you scale your marketing strategy and create new connections with your clients.
But is it worth it? The short answer is yes. According to Statista , WhatsApp has over 2 billion monthly users and is the world’s leading instant messaging platform. So, as you can imagine, the likelihood that your audience uses WhatsApp is high, and the new Communities feature can be a great trick to start building a conversation with them.
By creating a marketing community for your business, you can:
Increase customer or prospect confidence in your brand;
Have more open and transparent communication with your audience;
Create a sense of belonging among your customers;
Having a source of direct feedback and data generation, understanding the needs, desires and perceptions of your customers;
Last but not least, it strengthens the bond between your company and its audience.
Moreover, if WhatsApp is investing so much effort into developing this feature, it is because communities make sense not only for the app itself, but also for its users. If your audience using WhatsApp is aiming to participate in communities, why shouldn't you create your own?