Databases: Make sure you're targeting the right people!
Posted: Wed Jan 22, 2025 7:59 am
Once we have a lead, we need to know the database where the precise information we need is located. With this information, we can create more effective and personalized marketing campaigns.
But first, we need to make sure that we are working with a clean nigeria phone number list accurate database. To do this, we need to be sure that the people we add are actually interested in what we are selling and have the money to buy it, otherwise it will all be a waste of time.
Once we have those leads in our database, there are many things we can do with them.
When we think about getting leads, we don’t always think about keeping them engaged and moving forward on their journey to becoming customers. But keeping people engaged is just as important as getting them into your system in the first place, because if they don’t feel like they’re being heard or taken care of, then they’ll go somewhere else.
In these cases, segmentation is of utmost importance, because when we put all those different types of people together in one big bucket, it can be difficult to know who needs what type of content.
Another tip for your databases: Read the emails sent by your clients, write down everything that might be important and save it in four folders (clients, prospects, products and marketing). Every time you have a meeting with a client, check your folders to see if they have anything that could help you promote your product or service. If the client is interested in the solution to their problems, you will have something new to add to your databases.
But first, we need to make sure that we are working with a clean nigeria phone number list accurate database. To do this, we need to be sure that the people we add are actually interested in what we are selling and have the money to buy it, otherwise it will all be a waste of time.
Once we have those leads in our database, there are many things we can do with them.
When we think about getting leads, we don’t always think about keeping them engaged and moving forward on their journey to becoming customers. But keeping people engaged is just as important as getting them into your system in the first place, because if they don’t feel like they’re being heard or taken care of, then they’ll go somewhere else.
In these cases, segmentation is of utmost importance, because when we put all those different types of people together in one big bucket, it can be difficult to know who needs what type of content.
Another tip for your databases: Read the emails sent by your clients, write down everything that might be important and save it in four folders (clients, prospects, products and marketing). Every time you have a meeting with a client, check your folders to see if they have anything that could help you promote your product or service. If the client is interested in the solution to their problems, you will have something new to add to your databases.