How to manage a project - SEM table
Posted: Sun Dec 22, 2024 8:23 am
In this case, the table is simpler because we have fewer variables, so I thought it would be better to give you several options by changing the margin and the average ticket, so you can see how it affects:
As you can see in this case, only the first one has a positive result, in the other two, we would be losing money with each sale, €16 and €41 respectively.
The first case can be a standard store with a good margin, the second is very similar to a mobile store and the third to a technology store (you know, computers and such).
Profitability data on Social Media by traffic
Finally, I want to give you some information about what a Facebook Ads campaign for traffic would be like.
The table is the same as the indian email database AdWords table (the platforms work the same), the only thing that changes is the average CPC and conversions to sales:
How to manage a project - RRSS table
Things change and now "only" the last option loses money because, although the conversion has dropped by half, the average CPC has dropped much more.
This is precisely the most important point, keep reading, you will find the explanation for all this...
How to improve your profitability and turnover
Well, you've already seen that the numbers give a picture that I'm sure is different from what you had imagined, but don't worry, there is always room for improvement.
If you want to improve them you can go and play three different parts:
1.- Improving your billing by lowering the cost of traffic acquisition
The first step for someone to buy from you is for them to enter your site, right?
Well, the first point you can touch on to increase profitability is to lower the cost of each visit to your site as much as possible. Be careful, now comes the hard part: maintaining the conversion rate!
In the SEO part, it will be easier for you because it is completely cumulative and every month you will have more and more traffic, but in the advertising part, things change and you must rely on actions such as campaign optimization and remarketing to impact a second time the users who came and did not buy from you the first time.
As you can see in this case, only the first one has a positive result, in the other two, we would be losing money with each sale, €16 and €41 respectively.
The first case can be a standard store with a good margin, the second is very similar to a mobile store and the third to a technology store (you know, computers and such).
Profitability data on Social Media by traffic
Finally, I want to give you some information about what a Facebook Ads campaign for traffic would be like.
The table is the same as the indian email database AdWords table (the platforms work the same), the only thing that changes is the average CPC and conversions to sales:
How to manage a project - RRSS table
Things change and now "only" the last option loses money because, although the conversion has dropped by half, the average CPC has dropped much more.
This is precisely the most important point, keep reading, you will find the explanation for all this...
How to improve your profitability and turnover
Well, you've already seen that the numbers give a picture that I'm sure is different from what you had imagined, but don't worry, there is always room for improvement.
If you want to improve them you can go and play three different parts:
1.- Improving your billing by lowering the cost of traffic acquisition
The first step for someone to buy from you is for them to enter your site, right?
Well, the first point you can touch on to increase profitability is to lower the cost of each visit to your site as much as possible. Be careful, now comes the hard part: maintaining the conversion rate!
In the SEO part, it will be easier for you because it is completely cumulative and every month you will have more and more traffic, but in the advertising part, things change and you must rely on actions such as campaign optimization and remarketing to impact a second time the users who came and did not buy from you the first time.