BIMI (Brand Indicators for Message Identification) is a technology that has emerged in the field of email marketing in recent years. It can help brands improve the credibility and visual recognition of emails, thereby increasing email open rates and enhancing user trust. Here are some tips on how to cleverly use BIMI technology to optimize email marketing .
1. What is BIMI?
BIMI (pronounced bih-mee), short for Brand Identity Message Identification, is an email specification that allows brands to display their logos in their customers' inboxes. It aims to make it easy for email south korea telegram number database recipients to identify legitimate emails from trusted senders by displaying verified logos.
Sometimes we see certain brand logos appear next to emails in our inboxes.
These logos are not displayed randomly, they are strictly verified by the email service provider before being displayed.
In short, when a corporate brand logo passes BIMI specification verification, BIMI allows the sender logo to be displayed next to the received emails, thereby increasing the recognition of the email source and the brand display effect.
2. Which email providers support BIMI?
Currently, many mainstream mailboxes around the world support the BIMI specification.
The following is a list of mailbox service providers that use the BIMI specification as of June 2023:
New email marketing tips: Using BIMI
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