Techniques to tell a good story and increase engagement
Posted: Wed Jan 22, 2025 8:54 am
What is storytelling and what does it consist of ?
This term, as such, defines the know-how and knowledge of everything necessary to tell a story . Developing and adapting stories around a concept is the basis of storytelling , but it is not only summarized in that, but throughout the "story" certain events must occur that stand out and capture the audience's attention in order to become memorable.
This ambiguous but at the same time concrete concept is applicable within the marketing strategy. Have you ever thought about creating a story for your brand ?
What is the role of storytelling in a strategy?
Surely you remember those tales, legends or stories that your grandparents told you on the way to school, or your parents told you before going to sleep. Well, that is the magic of stories, a magic that if used properly can go beyond the popular morals told in everyday life.
A brand strategy can be set up with different actions, and storytelling can be one of them. With it, you can get closer to your audience in a natural and at the same time close way, because through stories you can show various features in which the audience can feel identified with your brand.
But storytelling is not just about telling a story. To do it correctly, as a brand, you must know your target very well , establish an appropriate thread for the message you want to convey, a structured approach and, above all, be forceful in your argument.
However, there are many ways to tell stories, but… What would be the way?
How to do storytelling and what does it evoke in your audience?
Whether it's because your audience identifies with your brand or you generate interior designers email database emotions through what you're telling, a story attracts and invites them to get to know it , because we don't just focus on a persuasive text with the aim of selling , but it goes one step further, and what it tries to do is seduce and draw them into what you're telling through a story about your brand.
A story is meant to be told, and also to be enjoyed, so… Why not tell about your products or services?
Improve your SEO!
Storytelling techniques: how to put it into practice
You already know the importance of storytelling in a marketing strategy for your brand. But… How do you do storytelling ? How do you create a story? There are many ways to tell them, as many as there are stories, but we can all agree that certain points and features must appear and cannot be missing.
Once we are clear about the plot, structure and objective of the story, it is time to create it.
Bet on a more personal and human vision
Knowing how to tell what you want to show to your audience is one of the basic points, we know, but if you explain it from a more human and personal perspective, and with a colloquial tone, it will make your audience feel identified with your story, and there will be the possibility of “digging deeper” into their memories.
Developing a good guiding thread, which shows desires, concerns, needs and even weaknesses, as every person and human could have, makes the story more accessible, with the sought-after personal touch, captures the public's attention, and allows them to find the appropriate involvement so that your brand's story leaves a mark on their memory.
Use this link to display a message about your brand, product or service within the story you have created, so that your audience feels closer to it.
What if you make your audience part of your storytelling?
Everything we're telling you is great, but if your audience feels like an external spectator to what you're showing, it's possible that your story isn't interesting enough for them. That's why making them part of your brand story can be the key to your storytelling strategy .
If you choose to do this, don't forget to remind them that their role is essential to the story. However, in order to do this you will need to know your audience very, very well .
Create a conflict situation or problem that needs resolution
The fact that a story has a conflict situation or that a problem has arisen is another of the essential factors that cannot be missing in your storytelling . This point is what “hooks” and attracts those who are enjoying the story, since generating suspense and knowing how to find a resolution arouses curiosity.
By this we mean that people like stories in which characters make mistakes, have goals and dreams to fulfill, and are able to overcome the obstacles they encounter along the way.
Showing a positive and decisive vision in these types of situations makes your story stronger, because who knows if someone in your audience will find an answer in the problems you expose?
Make an ending that fits the story
It's time for the finale, and what better way to end it than by being sweet and kind, or at least leaving your audience with a good taste in their mouth.
In some stories, the protagonist is killed to create suspense, or it doesn't end as well as you'd like, but if a story is good, it should end fairly well, or at least try to, because nobody likes to be left with a negative feeling about a story or with unresolved problems, right?
This term, as such, defines the know-how and knowledge of everything necessary to tell a story . Developing and adapting stories around a concept is the basis of storytelling , but it is not only summarized in that, but throughout the "story" certain events must occur that stand out and capture the audience's attention in order to become memorable.
This ambiguous but at the same time concrete concept is applicable within the marketing strategy. Have you ever thought about creating a story for your brand ?
What is the role of storytelling in a strategy?
Surely you remember those tales, legends or stories that your grandparents told you on the way to school, or your parents told you before going to sleep. Well, that is the magic of stories, a magic that if used properly can go beyond the popular morals told in everyday life.
A brand strategy can be set up with different actions, and storytelling can be one of them. With it, you can get closer to your audience in a natural and at the same time close way, because through stories you can show various features in which the audience can feel identified with your brand.
But storytelling is not just about telling a story. To do it correctly, as a brand, you must know your target very well , establish an appropriate thread for the message you want to convey, a structured approach and, above all, be forceful in your argument.
However, there are many ways to tell stories, but… What would be the way?
How to do storytelling and what does it evoke in your audience?
Whether it's because your audience identifies with your brand or you generate interior designers email database emotions through what you're telling, a story attracts and invites them to get to know it , because we don't just focus on a persuasive text with the aim of selling , but it goes one step further, and what it tries to do is seduce and draw them into what you're telling through a story about your brand.
A story is meant to be told, and also to be enjoyed, so… Why not tell about your products or services?
Improve your SEO!
Storytelling techniques: how to put it into practice
You already know the importance of storytelling in a marketing strategy for your brand. But… How do you do storytelling ? How do you create a story? There are many ways to tell them, as many as there are stories, but we can all agree that certain points and features must appear and cannot be missing.
Once we are clear about the plot, structure and objective of the story, it is time to create it.
Bet on a more personal and human vision
Knowing how to tell what you want to show to your audience is one of the basic points, we know, but if you explain it from a more human and personal perspective, and with a colloquial tone, it will make your audience feel identified with your story, and there will be the possibility of “digging deeper” into their memories.
Developing a good guiding thread, which shows desires, concerns, needs and even weaknesses, as every person and human could have, makes the story more accessible, with the sought-after personal touch, captures the public's attention, and allows them to find the appropriate involvement so that your brand's story leaves a mark on their memory.
Use this link to display a message about your brand, product or service within the story you have created, so that your audience feels closer to it.
What if you make your audience part of your storytelling?
Everything we're telling you is great, but if your audience feels like an external spectator to what you're showing, it's possible that your story isn't interesting enough for them. That's why making them part of your brand story can be the key to your storytelling strategy .
If you choose to do this, don't forget to remind them that their role is essential to the story. However, in order to do this you will need to know your audience very, very well .
Create a conflict situation or problem that needs resolution
The fact that a story has a conflict situation or that a problem has arisen is another of the essential factors that cannot be missing in your storytelling . This point is what “hooks” and attracts those who are enjoying the story, since generating suspense and knowing how to find a resolution arouses curiosity.
By this we mean that people like stories in which characters make mistakes, have goals and dreams to fulfill, and are able to overcome the obstacles they encounter along the way.
Showing a positive and decisive vision in these types of situations makes your story stronger, because who knows if someone in your audience will find an answer in the problems you expose?
Make an ending that fits the story
It's time for the finale, and what better way to end it than by being sweet and kind, or at least leaving your audience with a good taste in their mouth.
In some stories, the protagonist is killed to create suspense, or it doesn't end as well as you'd like, but if a story is good, it should end fairly well, or at least try to, because nobody likes to be left with a negative feeling about a story or with unresolved problems, right?