Is it time to change my clients' perception?
Posted: Wed Jan 22, 2025 8:54 am
What did my customer or client need until now, and what does he need now, in these new circumstances? What problems were bothering him before the pandemic, and what problems are bothering him now? And how can I give him a solution to these problems?
How can I modify the products and/or services I currently offer to better suit the current situation? Should I focus on a different target group of customers? Who is my ideal customer? What was the profile of my buyer persona before , and what is it now?
Is it time to transform your business?
Can I expand my product/service range? Do I have the option to partner with someone to make it easier? Or should the range remain the same and I just need to adjust my marketing activities?
Is it time to internationalize your business? Just because you've been working in Croatia so far doesn't mean it's not time to translate your entire website into English and reach out to some companies across the border.
Can I have another source of income in iceland whatsapp data addition to my business? The famous English proverb says “Don't put all your eggs in one basket” – and it is absolutely true. Starting a new business at this time may seem crazy to you – and that is understandable. However, we cannot escape the fact that some companies were created during and immediately after 2008, the time of the last economic crisis. Among the most famous are Uber and Airbnb.
Is it time to switch to another business?
In other words, is it time for a total transformation of the business? Is it smart to make a transfer to another industry that will now be more profitable? Sometimes the best solution is to (temporarily) close the existing business and switch to another, often a completely different business. However, this is where an obstacle can arise for entrepreneurs. Namely, if we have had an established business for several years, we literally begin to identify with it. Our company is always an extension of us. And then our brain automatically “rejects” the very idea of closing it and starting over. It doesn’t want to accept it. So we haven’t been breaking bones all these years just to put the key in the lock because of some coronavirus?
Yes, there is a bit of a question of our ego. We de facto feel like we are giving up our own child – and who would find that easy? The exception is serial entrepreneurs for whom "walking" from business to business is a normal thing.
However, there is one good thing in all this: if we have carefully built our personal brand, really delivered quality service to clients and built a certain reputation for ourselves in the market, then this transfer should not be so painful. And it is in situations like these that the fruits of personal branding can best be seen.
How can I modify the products and/or services I currently offer to better suit the current situation? Should I focus on a different target group of customers? Who is my ideal customer? What was the profile of my buyer persona before , and what is it now?
Is it time to transform your business?
Can I expand my product/service range? Do I have the option to partner with someone to make it easier? Or should the range remain the same and I just need to adjust my marketing activities?
Is it time to internationalize your business? Just because you've been working in Croatia so far doesn't mean it's not time to translate your entire website into English and reach out to some companies across the border.
Can I have another source of income in iceland whatsapp data addition to my business? The famous English proverb says “Don't put all your eggs in one basket” – and it is absolutely true. Starting a new business at this time may seem crazy to you – and that is understandable. However, we cannot escape the fact that some companies were created during and immediately after 2008, the time of the last economic crisis. Among the most famous are Uber and Airbnb.
Is it time to switch to another business?
In other words, is it time for a total transformation of the business? Is it smart to make a transfer to another industry that will now be more profitable? Sometimes the best solution is to (temporarily) close the existing business and switch to another, often a completely different business. However, this is where an obstacle can arise for entrepreneurs. Namely, if we have had an established business for several years, we literally begin to identify with it. Our company is always an extension of us. And then our brain automatically “rejects” the very idea of closing it and starting over. It doesn’t want to accept it. So we haven’t been breaking bones all these years just to put the key in the lock because of some coronavirus?
Yes, there is a bit of a question of our ego. We de facto feel like we are giving up our own child – and who would find that easy? The exception is serial entrepreneurs for whom "walking" from business to business is a normal thing.
However, there is one good thing in all this: if we have carefully built our personal brand, really delivered quality service to clients and built a certain reputation for ourselves in the market, then this transfer should not be so painful. And it is in situations like these that the fruits of personal branding can best be seen.