Roles and responsibilities in a digital marketing team

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Website development is one thing, promotion is another entirely. Just like you need a team to create and launch a product from scratch, you need digital marketers who can help you get visible results. Especially if your product is selling goods or services because there is a lot of competition and you have to stand out to win the market.

Marketing strategist
The role of a marketing strategist is similar to that list of 1000 cell phone numbers of a project manager. This is because the work of both specialists spans from the planning stage to post-launch.

The primary job of a marketing strategist is to create a working strategy that helps your business achieve its goals and ensure that this strategy is realized. This can include everything from storytelling to examining user stories. In many cases, strategists curate marketing teams, analyze the performance of different marketing channels, and determine whether business goals are being met.

Simply put, marketing strategists do everything possible to attract the right audience and inspire them to take action.

SEO Expert
Search Engine Optimization or SEO is one of the most popular ways to attract the right visitors to your website. An SEO expert is probably the first person to involve in your website marketing strategy.

Following are the main responsibilities of an SEO expert:

Keyword research;
Traffic and metric analysis;
Competitor analysis;
Optimizing website performance according to search engine requirements;
Collaboration with writers and designers.
This is not a complete list of responsibilities as it can vary depending on the project. However, the main task of any SEO expert is to improve the ranking of a website in search engines.

Content expert
A content specialist deals with text-related work. He or she writes content for your website according to your brand persona. In addition, content specialists work with SEO experts to optimize texts for search engines. Also, companies often hire these specialists to create content strategies and write blog articles.

So, the main task of a content writer is to create easily readable and SEO optimized texts that match marketing and business goals.