The Development of Online Consumer Behavior

[shaownhasan]

Who has ever done a transaction there? Yes, you could say that Kaskus is the first phase of an “online” buying and selling portal. Why is the word online still in quotation marks? That’s because the transaction process is not yet fully “online”.

There was no payment gateway, and automation system like today. However, from there began to be seen the pattern of online consumer behavior in the digital era. The demand for digital products is increasingly in bulgaria email list demand. Not only online buying and selling. But, digital products that are able to provide a new experience to "facilitate" consumers in their activities more precisely.


Of course, many companies are responding to online consumers who want convenience. From there, many startup companies began to emerge.

Most of them offer products in the form of Saas (Software as a service). Not without reason. Faster internet access and increasingly affordable smartphone prices have also increased the number of online consumers.

In fact, according to Emarketer, active smartphone users in Indonesia are more than 100 million people in 2018. Yes, 100 million online consumers. And of course it will increase every day. This massive market is an easy target for companies offering SaaS.