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People who have not heard of your products or services or are not interested in them may not be ready to read a large-scale presentation. In “hot” commercial offers, more specifics are added, which reveal the offer from the point of view of benefit for a specific client. Therefore, they are more voluminous. The structure of "cold" CP Let's look at the structure using the example of a commercial proposal from an advertising specialist.


Headline. reflects the problem that a person can solve, or immediately shows the result. A headline like "Commercial offer" does not carry useful information and increases the risk of sending such a taiwan telegram mobile phone number list commercial offer to spam. I will help you increase sales and attract customers to your business with the help of effective advertising in Yandex Direct From such a title it is clear what will be discussed further and what the benefit is.


Lead. The first paragraph briefly shows the client the advantages of cooperation and motivates them to study the offer further. Show your product to potential customers online using contextual advertising. I will set up an advertising campaign and calculate the optimal budget so that you do not waste money. After the campaign is completed, you