Getting Started with Web Push Notifications
Posted: Wed Jan 22, 2025 9:05 am
We recently held a webinar on getting started with web push notifications and wanted to share the information with all of you! As a relatively new marketing strategy, we understand that some of you may have questions about how to actually get up and running with web push. We totally understand, and if that sounds like you, this is the post for you.
Keep reading for our top tips on getting started with web push notifications, as well as a complete overview of what push notifications are and how they work, or head to the bottom of this article if you prefer to view the webinar instead.
What are web push notifications?
To start off, it’s important to point out that website push notifications are different from app notifications because they are based from a website, a domain, and are sent to users that have opted in to receive them.
In terms of deliverability, they can be sent to mobile and desktop devices. There’s a lot of variation and things that you can do. You can have a title, a body message, and up to two calls to actions. You can even have custom icons and tunisia telemarketing data custom large images, with sizes up to 500 by 300 pixels.
Best of all, everything is customized with your brand, domain, and images.
History of web push notifications
A bit of history about push notifications, like we mentioned, they’re a relatively new marketing channel. In fact, this year we are turning five years old- both Aimtell and web push notifications, as we’ve been around since the start.
Five years is a relatively short amount of time, especially when you compare that to email or SMS marketing channels. There’s definitely pros to using web push notifications. Keep in mind that this is not meant to derail email or speak bad about email or SMS marketing, but instead Aimtell and web push were created based upon common pain points from email and SMS.
What are those pain points? To name a few, there’s no spam folder with web push notifications. You don’t need to try and get into a subscriber’s primary inbox, meaning there is no need to worry about if a subscriber will receive your message, or even if they receive it, if they are actually going to open it. No. 99% of people nowadays have a phone. So you’re going to be guaranteed that their notifications are coming across their phone.
There’s also no data sharing. Another big concern at the moment with email is, “I don’t want to give my personal email. I don’t want that to be shared around.” The great news with web push is that when someone opts in, a subscriber ID is made anonymous. There’s no data to share. And this is a big one, especially compared to SMS. There’s no compliance laws really, or very few. And in any case, it’s not you, it’s the browsers that have to adhere to these compliance guidelines. However, with SMS, if you don’t have a clear unsubscribe route in SMS, you can potentially rack up thousands of dollars in fines.
These are just a few reasons why you should consider web push notifications, what they are, and why they’re useful. Now let’s get into how they operate.
Keep reading for our top tips on getting started with web push notifications, as well as a complete overview of what push notifications are and how they work, or head to the bottom of this article if you prefer to view the webinar instead.
What are web push notifications?
To start off, it’s important to point out that website push notifications are different from app notifications because they are based from a website, a domain, and are sent to users that have opted in to receive them.
In terms of deliverability, they can be sent to mobile and desktop devices. There’s a lot of variation and things that you can do. You can have a title, a body message, and up to two calls to actions. You can even have custom icons and tunisia telemarketing data custom large images, with sizes up to 500 by 300 pixels.
Best of all, everything is customized with your brand, domain, and images.
History of web push notifications
A bit of history about push notifications, like we mentioned, they’re a relatively new marketing channel. In fact, this year we are turning five years old- both Aimtell and web push notifications, as we’ve been around since the start.
Five years is a relatively short amount of time, especially when you compare that to email or SMS marketing channels. There’s definitely pros to using web push notifications. Keep in mind that this is not meant to derail email or speak bad about email or SMS marketing, but instead Aimtell and web push were created based upon common pain points from email and SMS.
What are those pain points? To name a few, there’s no spam folder with web push notifications. You don’t need to try and get into a subscriber’s primary inbox, meaning there is no need to worry about if a subscriber will receive your message, or even if they receive it, if they are actually going to open it. No. 99% of people nowadays have a phone. So you’re going to be guaranteed that their notifications are coming across their phone.
There’s also no data sharing. Another big concern at the moment with email is, “I don’t want to give my personal email. I don’t want that to be shared around.” The great news with web push is that when someone opts in, a subscriber ID is made anonymous. There’s no data to share. And this is a big one, especially compared to SMS. There’s no compliance laws really, or very few. And in any case, it’s not you, it’s the browsers that have to adhere to these compliance guidelines. However, with SMS, if you don’t have a clear unsubscribe route in SMS, you can potentially rack up thousands of dollars in fines.
These are just a few reasons why you should consider web push notifications, what they are, and why they’re useful. Now let’s get into how they operate.