How to advertise on Pinterest
Posted: Wed Jan 22, 2025 9:09 am
Now that we know what Pinterest is , let's dive into how to start advertising on this social network.
Step 1. Set up a business account profile
The first step you need to take into account is that you need to have a business account on Pinterest.
If you already have a Pinterest account, you can either convert this account into a business account or create a new account for your business.
Having a business account on Pinterest will allow us to access the analytics of future campaigns to see how they are working and to be able to make the relevant optimizations at any given time.
Step 2. Install the Pinterest Tag on your website.
Win customers!
Before we start creating our campaigns, it is very important to install the Pinterest tag on our website.
This tag will allow us to track user behavior after they see or interact with the ad. It will also allow us to create custom audiences based on their behavior so we can re-impact them with more personalized ads.
Step 3. Choose the campaign objective
When starting a campaign, it is very important to be clear about what our objective is going to be with said campaign, what we want to achieve so that the delivery of our ads is optimized in the best possible way.
There are 6 different objectives:
Brand Awareness. Grow your reach and generate brand or product awareness.
Video Views – Getting the maximum number of views.
Consideration or traffic. Get more traffic to your content on or off Pinterest
Website conversions – Drive actions such as online sales, registrations, and subscriptions on your website.
Catalog Sales – Increase the number of catalog purchases within Pinterest.
Campaign objectives
As I mentioned before, it is very important to choose our objective well, since depending on the objective selected, we will have some ad formats or others:
Campaign objectives Format options
Brand recognition Static (default) Pin Carousel Standard Width Video Max Width Video Collections
Video views Standard Width Video Max Width Video
Consideration or traffic Static (default) Pin Carousel Standard Width Video Collections
Conversions Static (default) Pin Carousel Standard Width Video Collections
Catalog Sales Shopping Collections
Step 4. Campaign name and budget.
Once we have a clear objective, the next step is to give our campaign a name and assign it the budget we want to allocate.
Pinterest Ads allows us to set a daily or total budget.
Next, we'll need to name the first ad group in the campaign. Each ad group interior designers service email database can have a different budget and different targeting.
Ad group name
Step 5. Choose the target audience.
At this point in our campaign configuration, we will have to define the segmentation parameters.
Win customers!
This is one of the most important points in campaign creation, as choosing the optimal segmentation will allow our ads to reach our target audience.
First of all, we will have to choose the segmentation strategy. That is, if we are going to impact users who have already visited our website (remarketing) or, on the contrary, if we want to reach new users who are in line with our target.
Segmentation strategy
In the event that our objective is focused on finding new users, we have the segmentation options common to all social networks, such as:
Demographics. Narrow down your search for the right audience using information like age, gender, location, and language.
Interests. Reach people based on topics they like, so your ads appear when people browse their home feeds.
Demographic Data
In addition to these common options on the vast majority of social networks where we can advertise, Pinterest Ads offers us a segmentation option that is different from the rest of social networks: keyword segmentation. Keyword segmentation will allow us to reach users who are searching for keywords, since our ads will appear in the search results among the related pins.
Like Google Ads, Pinterest Ads allows us to add keywords with the following match types:
Broad match.
Exact match.
Negative phrase match , to exclude terms for which we do not want our ads to appear.
Segmentation by interests and keywords
Step 6. Optimization and delivery
Finally, before selecting the creatives to advertise, we must establish what the bidding strategy will be and what the maximum bid we are willing to pay for our ads will be.
You can choose between automatic or custom bidding. Pinterest will suggest a recommended cost per click, which you can adjust based on your goals.
Optimization and delivery
Step 7. Choosing creatives.
The final step before launching the campaign is choosing the creatives to be promoted.
All ads must have a destination URL where the Pin can be directed depending on the type of ad it is.
It is advisable to upload different types of creatives to see which ones work best and make the relevant optimizations to achieve whatever our objective is.
Choosing pins to promote
Promoted Pin Creation
And… Now it’s time to launch the campaign.
Conclusion
As you have seen throughout the post, Pinterest is constantly growing and more and more users are accessing it to look for inspiration of any kind. Advertising on Pinterest is easy and allows us to reach a very interesting type of audience. In addition to being an ideal tool to complement other advertising strategies, it is especially an ideal tool for more visual brands and/or those focused on women.
If after reading this post you still have any questions about how to create your first advertising campaign on Pinterest or about any of the steps mentioned above, do not hesitate to contact us and our expert Social Ads department will be happy to help you.
Step 1. Set up a business account profile
The first step you need to take into account is that you need to have a business account on Pinterest.
If you already have a Pinterest account, you can either convert this account into a business account or create a new account for your business.
Having a business account on Pinterest will allow us to access the analytics of future campaigns to see how they are working and to be able to make the relevant optimizations at any given time.
Step 2. Install the Pinterest Tag on your website.
Win customers!
Before we start creating our campaigns, it is very important to install the Pinterest tag on our website.
This tag will allow us to track user behavior after they see or interact with the ad. It will also allow us to create custom audiences based on their behavior so we can re-impact them with more personalized ads.
Step 3. Choose the campaign objective
When starting a campaign, it is very important to be clear about what our objective is going to be with said campaign, what we want to achieve so that the delivery of our ads is optimized in the best possible way.
There are 6 different objectives:
Brand Awareness. Grow your reach and generate brand or product awareness.
Video Views – Getting the maximum number of views.
Consideration or traffic. Get more traffic to your content on or off Pinterest
Website conversions – Drive actions such as online sales, registrations, and subscriptions on your website.
Catalog Sales – Increase the number of catalog purchases within Pinterest.
Campaign objectives
As I mentioned before, it is very important to choose our objective well, since depending on the objective selected, we will have some ad formats or others:
Campaign objectives Format options
Brand recognition Static (default) Pin Carousel Standard Width Video Max Width Video Collections
Video views Standard Width Video Max Width Video
Consideration or traffic Static (default) Pin Carousel Standard Width Video Collections
Conversions Static (default) Pin Carousel Standard Width Video Collections
Catalog Sales Shopping Collections
Step 4. Campaign name and budget.
Once we have a clear objective, the next step is to give our campaign a name and assign it the budget we want to allocate.
Pinterest Ads allows us to set a daily or total budget.
Next, we'll need to name the first ad group in the campaign. Each ad group interior designers service email database can have a different budget and different targeting.
Ad group name
Step 5. Choose the target audience.
At this point in our campaign configuration, we will have to define the segmentation parameters.
Win customers!
This is one of the most important points in campaign creation, as choosing the optimal segmentation will allow our ads to reach our target audience.
First of all, we will have to choose the segmentation strategy. That is, if we are going to impact users who have already visited our website (remarketing) or, on the contrary, if we want to reach new users who are in line with our target.
Segmentation strategy
In the event that our objective is focused on finding new users, we have the segmentation options common to all social networks, such as:
Demographics. Narrow down your search for the right audience using information like age, gender, location, and language.
Interests. Reach people based on topics they like, so your ads appear when people browse their home feeds.
Demographic Data
In addition to these common options on the vast majority of social networks where we can advertise, Pinterest Ads offers us a segmentation option that is different from the rest of social networks: keyword segmentation. Keyword segmentation will allow us to reach users who are searching for keywords, since our ads will appear in the search results among the related pins.
Like Google Ads, Pinterest Ads allows us to add keywords with the following match types:
Broad match.
Exact match.
Negative phrase match , to exclude terms for which we do not want our ads to appear.
Segmentation by interests and keywords
Step 6. Optimization and delivery
Finally, before selecting the creatives to advertise, we must establish what the bidding strategy will be and what the maximum bid we are willing to pay for our ads will be.
You can choose between automatic or custom bidding. Pinterest will suggest a recommended cost per click, which you can adjust based on your goals.
Optimization and delivery
Step 7. Choosing creatives.
The final step before launching the campaign is choosing the creatives to be promoted.
All ads must have a destination URL where the Pin can be directed depending on the type of ad it is.
It is advisable to upload different types of creatives to see which ones work best and make the relevant optimizations to achieve whatever our objective is.
Choosing pins to promote
Promoted Pin Creation
And… Now it’s time to launch the campaign.
Conclusion
As you have seen throughout the post, Pinterest is constantly growing and more and more users are accessing it to look for inspiration of any kind. Advertising on Pinterest is easy and allows us to reach a very interesting type of audience. In addition to being an ideal tool to complement other advertising strategies, it is especially an ideal tool for more visual brands and/or those focused on women.
If after reading this post you still have any questions about how to create your first advertising campaign on Pinterest or about any of the steps mentioned above, do not hesitate to contact us and our expert Social Ads department will be happy to help you.