How to Retarget Shoppers With Web Push Notifications
Posted: Wed Jan 22, 2025 9:11 am
Retargeting isn’t a new marketing theory, but now more than ever, you have plenty of unique options for retargeting shoppers at your website. Push notifications, in particular, are one of the latest and greatest ways to engage your audience. But we don’t expect you to just take our word for it!
With web push, you can engage with shoppers as soon as they subscribe. They don’t have to provide their email or any other personal information. This allows you, in many instances, to engage these users much sooner than you would if you had to wait for them to give you some type of contact information such as their phone number or email address.
We aren’t saying you should abandon your other retargeting strategies, but why not consider adding web push into your mix? If you aren’t sure what that exactly means, don’t worry. We are breaking down all the best ways you can retarget shoppers with web push notifications.
Including both manual campaigns that you create, as well as triggered campaigns that send based on your subscribers’ actions at your website, here’s how web push can work for you!
Automated Campaigns
This first set of campaigns allow you to target individual subscribers with notifications based on their specific actions. These notifications are incredibly personalized and relevant and are great for improving your brand’s overall user honduras telemarketing data experience, boosting customer loyalty, and increasing conversions.
We refer to these notifications as triggered notifications. Best of all, you only need to set these campaigns up once. Once they are set up and turned on, they will send automatically according to the conditions that you select. It couldn’t be easier!
1. Abandoned Carts
abandoned carts retarget shoppers with web push notifications
It pretty much goes without saying at this point: You absolutely need to be retargeting your abandoned carts! The average cart abandonment rate is still at around 70%. There is no reason to not try and reclaim at least some of those carts. And, like other popular methods like email, you can fully automate your abandoned cart web push campaigns.
We recommend offering some type of incentive, such as a discount code, to encourage users to click your campaign and finish their purchase. Also include a CTA button and make it easy for users to finish their order in as few clicks as possible.
Looking for more information? Check out our full abandoned cart strategy for more tips and tricks.
2. Product Pages
Don’t just retarget those who abandon their shopping cart, reach out to those who looked at your products as well! Just because they didn’t add them to their cart doesn’t mean they aren’t interested.
product page Retarget Shoppers With Web Push Notifications
Users who reach the stage of viewing your products are clearly interested in your brand and may just need a little bit more time to make up their mind. Instead of crossing your fingers and hoping they choose your brand instead of your competitors, retarget them with a push campaign and remind them of what they left behind!
You can treat these campaigns similarly to abandoned cart campaigns. Offer a discount code or some other incentive, and make sure your copy is engaging. You can do that by instilling a sense of urgency, complimenting the user’s taste, or sharing a great review of the product, just to name a few tactics.
With web push, you can engage with shoppers as soon as they subscribe. They don’t have to provide their email or any other personal information. This allows you, in many instances, to engage these users much sooner than you would if you had to wait for them to give you some type of contact information such as their phone number or email address.
We aren’t saying you should abandon your other retargeting strategies, but why not consider adding web push into your mix? If you aren’t sure what that exactly means, don’t worry. We are breaking down all the best ways you can retarget shoppers with web push notifications.
Including both manual campaigns that you create, as well as triggered campaigns that send based on your subscribers’ actions at your website, here’s how web push can work for you!
Automated Campaigns
This first set of campaigns allow you to target individual subscribers with notifications based on their specific actions. These notifications are incredibly personalized and relevant and are great for improving your brand’s overall user honduras telemarketing data experience, boosting customer loyalty, and increasing conversions.
We refer to these notifications as triggered notifications. Best of all, you only need to set these campaigns up once. Once they are set up and turned on, they will send automatically according to the conditions that you select. It couldn’t be easier!
1. Abandoned Carts
abandoned carts retarget shoppers with web push notifications
It pretty much goes without saying at this point: You absolutely need to be retargeting your abandoned carts! The average cart abandonment rate is still at around 70%. There is no reason to not try and reclaim at least some of those carts. And, like other popular methods like email, you can fully automate your abandoned cart web push campaigns.
We recommend offering some type of incentive, such as a discount code, to encourage users to click your campaign and finish their purchase. Also include a CTA button and make it easy for users to finish their order in as few clicks as possible.
Looking for more information? Check out our full abandoned cart strategy for more tips and tricks.
2. Product Pages
Don’t just retarget those who abandon their shopping cart, reach out to those who looked at your products as well! Just because they didn’t add them to their cart doesn’t mean they aren’t interested.
product page Retarget Shoppers With Web Push Notifications
Users who reach the stage of viewing your products are clearly interested in your brand and may just need a little bit more time to make up their mind. Instead of crossing your fingers and hoping they choose your brand instead of your competitors, retarget them with a push campaign and remind them of what they left behind!
You can treat these campaigns similarly to abandoned cart campaigns. Offer a discount code or some other incentive, and make sure your copy is engaging. You can do that by instilling a sense of urgency, complimenting the user’s taste, or sharing a great review of the product, just to name a few tactics.